The Longest Day Essay Example for Free

The Longest Day Essay The primary task of many forms of media, and in this case films, is to entertain an audience. Taking the examples of The Longest Day directed by Darryl F. Zanuck and Saving Private Ryan directed by Steven Spielberg however, it is possible for the audience to look past the story of the D-Day landings at face value and begin to think of the deeper meanings and true purpose of the film. What does the director want to convey with his use of lighting, dialogue or camera movements? How does he or she want the audience to react? Both The Longest Day and Saving Private Ryan have been made for entertainment, but although the clips analysed cover the same event and try to be as histrically accurate as possible, they vary in many ways. In summary, The Longest Days purpose is to convey a historically accurate idea of the D-Day landings and inform its audience of the events that took place. It also glorifies the bravery of the soldiers who took part in the landings. The film is what can be expected of a war film made in the 1960s made less than 20 years after the war ended it tries to pay tribute to the men who risked or gave their lives to their country, some of whom would have been very much alive when the film came out. The purpose of Saving Private Ryan is slightly different. It also tries to convey a historically accurate picture of the landings but focuses more on the horrors of war and the attitudes and reactions of individual soldiers. Both films are aimed at the same audience, which is the whole of society. The two clips can both be split into five sections. Both clips begin with the troops arriving in the landing craft, but the shots are very different. In The Longest Day the landing craft are filmed moving quickly through the water with the soldiers sitting quietly and reasonably relaxed inside them. The commmanders are giving their orders to the troops calmly and clearly. This is a huge parallel to the same scene in Saving Private Ryan. The shots are filmed as though from another landing craft, giving the audience a real feeling of moving through the water and discomfort in the small boats. The conditions are much wetter and rainier and the troops seem much less confident. Some are being sick, some are taking drinks from hip flasks and some are saying prayers and kissing crucifix pendants. Historically, the audience is watching the same day played out in front of them but there is a difference in purpose, as Spielberg is focusing on specific characters rather than the D-Day landings a a whole event. The image of the troops given in Saving Private Ryan therefore seems much more disheartening and depressing than that in The Longest Day. Spielberg has focused on individual soldiers, and has used many more close-ups than Zanuck. This has the effect of the audience feeling like they could themselves be one of the soldiers on the craft, and makes the same shot in The Longest Day seem a lot more comfortable for the troops and appears less tense. In this section, Saving Private Ryan succeeds in extracting emotion from the audience and draws us into the story. The next shot is of the troops disembarking from the landing craft. The biggest difference to be seen is when the ramp of the craft is opened. In The Longest Day, the soldiers begin to cheer and shout as they run up the beach, with very few being shot straight away. In contrast, as the ramp is opened in Saving Private Ryan at least half of the soldiers appear to be killed before they even get out of the landing craft. Men that are not killed jump into the water for safety, and here there is a long section which is not included in The Longest Day. The camera appears to escape the craft with the soldiers and the audience is made to feel as thought they are going underwater as well. As the camera becomes submerged, the sound effects change also. The action above the water becomes muffled and distant but we are remoinded that the soldiers are still not safe, as in front of us we are shown soldiers being shot or drowning. The images Spielberg creates are graphic and disturbing but they are part of the historical facts he tries to convey to the audience. One of the ways in which Saving Private Ryan succeeds in its realism is the editing of scenes in real time. All the events that take place are filmed for the amount of time they would take in real life, for example The Longest Day spends about twenty-five seconds showing the troops disembarking from the landing craft whereas in Saving Private Ryan the same scene takes around a minute and a half. Saving Private Ryan is very realistic but, ironically, Spielberg uses unreal techniques to achieve this; slow motion doesnt occur in real life but when it is used in the clip it works because it shows something beneath the surface of the action. Spielbergs audience is being shown the psychology of the scene and slow motion is used to explore workings of Hanks mind. We look around the beach through his eyes, hear what he hears and experience it with him. A lot of emotion is evoked from the audience in this way. Real time gives us a feeling of involvement in the scene and viewers are made to feel more connected with the characters. In the next section of the clips the troops are getting on to the beach and running up towards the land. Both clips show in detail the injuries many soldiers receive and bring home to the audience some of the horrific deaths that were suffered by them. Brutal realism is widely used but especially in Saving Private Ryan; the audience is shown open wounds, dying men and even a soldier picking up his own arm, all in a very graphic way. A big difference to be seen in this section of both the clips is first or third person narration. As with books, scenes in films usually take on the view of either someone involved in the action (in this case a soldier). by using the camera as eyes and showing what a soldier might see, or showing the action from further away and using the camera to give a wider perspective. The Saving Private Ryan clip is shot almost entirely from a first-person viewpoint, which therefore shows the audience a lot more gory injuries and suffering. A first person viewpoint can often give a much more shocking effect can change the audiences emotions more directly. Spielberg uses this type of filming to bring feelings not only of horror at the situation but sympathy and sadness. The Longest Day is mostly shot from a third-person perspective because its main purpose is to inform the audience, and give the viewer an accurate picture of the situations encountered by soldiers and the action that took place. There are almost no close-ups in the clip, and it seems Zanuck has concentrated on showing us the big picture, whereas Spielberg uses close-up shots to initiate a feeling of friendship between the audience and the characters, as we follow the same characters throughout the film. To show troops moving up the beach. The Longest Day uses a continuous shot which lasts approximately thrity seconds. In this shot the camera pans steadily up the beach, slightly raised from the troops. The audience is given a view along the coastline and is shown hundreds of troops cheering and shouting, running up the beach. This shot is used by Zanuck to give an idea of the vastness of the operation, and to show the viewer the number of lives that were lost even on a a small part of the coastline. As a significant part of this films original audience would have been involved in the war and specifically this operation, Zanuck focuses also on a sense of heroism in the characters, the courage and willpower in the most difficult of situations. At the end of each clip, dialogue between two soldiers takes place, but the tones of voice, attitudes, reactions, and expressions of the characters couldnt be more different. This scene in The Longest Day seems staged and unemotive, as a young soldier is told to go back and get his rifle which he has dropped on the beach, because, as the General tells him, hes sure to need it before this day is over. This sentence seems too structured to be realistic; in a war situation it wouldnt be normal to come out with such a complex sentence. However, the General reassures this young, frightened soldier and the short scene illustrates the kind of bonds that were created between troops. A feeling of security and trust is portrayed to the viewers in the father and son relationship we see on screen. The same scene in Saving Private Ryan shows more spontaneity and realism as a young soldier screams to the commander What the hell do we do now, sir?! . He is panicking because he has no idea what he ought to be doing, but when he asks his commander he too has no clue. There is much confusion and the audience feel uncomfortable and unsafe as we do not know the fate of the people we see before us. The characters are presented in different ways but the important thing that links both the scenes is why the director has decided to introduce the characters at all. By the introduction to the characters of the boy and his superior we start to care about their individual fates, and pathos is used over us to so that we become concerned over whether the characters live or die. Both directors use this to evoke sadness and pity among the audience. One of the most important aspects of the clips to analyse is the directors presentation of war. The Longest Day is an epic, giving an accurate, historical account of the D-Day landings. It conveys to the audience the bravery of the soldiers who fought in the war and the situations they had to deal with. A huge proportion of its original audience would have either fought in the war themselves or been closely related to someone who had, so the purpose of the film would have been to pay tribute to those people. The purpose of Saving Private Ryan is different because almost none or even none at all of its audience would have fought in the war. Spielberg shows us the operation not just from a factual view but from an emotional view and shows us tragedies and horrors. Although the two clips cover exactly the same event we can see that they are very different in style, but even though they were made decades apart from each other there are also a similarities. By comparing and analysing these films so closely, we as an audience can begin to see into the directors minds and realise their hidden purposes behind making the film.

SURFING ON THE FAST LANE :: essays research papers

Are you tired of those slow downloads you’re getting when you surf the internet? Bored of waiting just to make a few transactions in your e-billing account? Then forget your old modem and switch to ADSL. For those of you that are not familiar with this new technology, let me explain a little bit about what it is. Asymmetric Digital Subscriber Line (ADSL) is a transmission technology that enhances the use of existing telephone lines, providing high-bandwidth data and voice services. This is possible taking advantage of unused high frequencies of existing copper wiring in the PSTN (Plain Switched Telephone Network), allowing data to travel back and forth on the high frequencies while voice simultaneously travels back and forth on the lower frequencies without experiencing interruptions. It is asymmetrical because the download speeds (1.4 Mbps) are much faster than the upload speeds (256 kbps); this means that it’s faster to download a file than to upload a file to the sa me server.   Ã‚  Ã‚  Ã‚  Ã‚  Having said this I’ll focus on how to install an ADSL modem, a modem for those of you that don’t know is an acronym for Modulator Demodulator, a modem is a device that converts data from digital computer signals to analog signals that can be sent over a phone line, this is called modulation. The analog signals are then converted back into digital data by the receiving modem, this is called demodulation. In this occasion I have chosen the latest of Microsoft Operating Systems, which is Windows XP, hopefully by the time you read this, Microsoft has not come up with something newer, since they change Operating Systems like we change clothes.   Ã‚  Ã‚  Ã‚  Ã‚  First we need to make sure that the PC meets the minimum system requirements, for Windows XP they are: a 300Mhz processor or faster, a processor is an integrated circuit that executes the instructions of a program that drives the computer, 128MB of memory, 100MB of free disk space, a CD-ROM drive, a Network Interface Card, a NIC is a circuit board that allows the computer to connect to a network, and a Super VGA monitor (800x600) or higher resolution video adapter.   Ã‚  Ã‚  Ã‚  Ã‚  Well, with all this taken into consideration let’s get started, there are different kinds of modems that accomplish these task, but I will select one with an Ethernet port, Ethernet is one of the most widely-installed local area network (LAN) technologies, that provides transmission speeds of up to 10Mbps, which is more than enough for ADSL speeds.

Misuse of Mobile Phones Essay

Mobile or cell phones have revolutionized our lives since many years. In past people had to wait for days or even weeks to get reply to their letters. Then with time and technological advancements things started getting easier with the invention of telephone and then finally it got a lot easier with the introduction of cell phones. Cell phones provide us the opportunity to converse, figure out and access content. Mobile phones have redefined connectivity and communication. But high-end mobile phones have also turned out to be handy devices for criminals, anti-social elements and even activists. Mobile phones have their uses and misuses. Uses: The ability to talk wirelessly and all across the world is one of the major uses of cell phones. Cell phones have surfaced as the main communication gadgets for millions of countryside, distant and undersized areas in many developing countries where it is quite hard to build widespread fixed-line as well as other landline phone infrastructures. One can use cell phones in many disaster circumstances and emergencies to get helpful and apt help. Some of the mobile phones have special features like maps etc. If you are new somewhere and have lost your way you can get help using your cell phone. There are number of applications like calculator, torch, calendar etc in almost every cell phone. One can get help from these applications whenever needed. You can call or chat with your friends or family members for hours with the introduction of a number of worthy packages for you to avail. Thus by spending less money you can talk for longer time period. These packages are worthy enough as compared to wired or landline phone charges. Misuses: On one side if cell phones are the best sources to get instant help in the hour of need there are some drawbacks of this gadget. It is a fact that parents allow their kids use mobile phones at an early age. But it is only to make sure about their safety and security which is needed since we live in an unsecured society. However, unfortunately many times it has been observed that these children do not make use of it in a proper manner. They spend hours talking to their friends, not for good purposes but to gossip and thus waste their time. They prefer indoor games like those in the mobiles rather than the outdoor games. This can impact negatively on their  minds physical fitness. The law made by the governments of many countries was much appreciated by a large number of people according to which it is restricted to the children to buy a SIM card until they reach the age of eighteen. Majority of parents are thankful to their government for taking this effective step. Some of the common misuses of mobile phones are cameras loaded on majority of mobile phones can be used to take pictures of women and innocent children; these pictures are then usually morphed, maneuvered and circulated on the Internet and can be used for any negative purpose. Texting can also be used to misuse or track people. Cell phones have been known to be used by corrupt elements, burglars and criminals can plan out a number of criminal schemes, scamming plans and other illegal activities. Thus cell phones if on one side a blessing then on the other side they can create disasters in our lives and society. It is advisable to make use of mobile phones for positive and useful purposes and not for negative activities.

Teachers And Their Personal Values - Free Essay Example

Sample details Pages: 1 Words: 354 Downloads: 4 Date added: 2017/09/22 Category Advertising Essay Type Argumentative essay Tags: Student Essay Teacher Essay Did you like this example? BBA4751 Business Ethics Unit I Question 11 Question: Teachers should not impose their personal values on students and should remain value neutral. If you were the instructor for an ethics course outline three distinct strategies you would practice in order to ensure you remain neutral. Answer: Whether teaching an ethics course or any course for that matter, there are three distinct strategies you can practice in order to remain neutral. These strategies are â€Å"ethical judgment, ethical deliberation, ethical decision making. (Hartman DesJardins, 2008) The basis of this is the rational decision making which is â€Å"a process that involved careful thought and deliberation, can and will result in behavior that is both more reasonable and more ethical. Ethical judgment, ethical deliberation, and ethical reasoning are distinct ideas important to business ethics. Ethical judgment refers to the support of ethical business practice and to not tolerate the unethical one. Ethical deliberation refers to a value, belief, or attitude about ethical and moral issues in general. Ethical decision making is the process for which one should think ethically to make the appropriate decisions. If as a teacher you practice these three strategies you should not go wrong in a teaching method that practices good ethics: support ethics, value ethics, decide with ethical standards I cannot claim to know what teachers believe, however our text book (Hartman DesJardins, 2008) says that only a handful of teachers believe their job is to tell the students the correct answers and state publicly how a student should think and live their lives. This will only lead to a student behaving in the same manner as the teacher and not in a true ethical situation since they were not allowed to fully understand what the ethics process entails. Students need to think for themselves and in order for them to do that effectively they need to understand the basics of ethical behavior in or der to behave ethically. If the answers are provided for them, than the students do not learn the true meaning of ethics. Hartman, L. P. , DesJardins, J. (2008). Business Ethics: Decision-Making for Personal Integrity Social Responsibility. Boston: McGraw Hill. Don’t waste time! Our writers will create an original "Teachers And Their Personal Values" essay for you Create order

Unexpected Outcomes Of The Vacation Essay - 841 Words

Unexpected Outcomes As time goes by and I get older it’s been impossible to forget a tragedy that happened three years ago. Without knowing, the vacations that I had most wished for turned out a nightmare. For many years my brothers and I begged our parents for some family vacations. Everything was always the same. Every morning we would wake up, my parents would get ready for work, and I got ready for school. It soon became a habit we never went out. One day we as a family made a promise. My dad agreed to take us on vacations if we got our grades up in school. My dad took a second job to keep his promise and so did we. My brothers and I brought our grades up. Eight months later we were off headed to Mexico. My dad decided to take us on vacations to Mexico to visit our grandparents. The trip was long but it was surely amazing. Finally we got time to spend time with our parents, because of their work we rarely saw them. After twenty hours of traveling we finally arrived. To our surprise my grandparents had arranged a welcome party. Even though we were really tired from traveling I was happy we had arrived. It was only three weeks but I was determined to have fun and enjoy every single one of those days. Day after day there was nothing else than family reunions. I saw some beautiful places and meet relatives that I didn’t now. It was a dream come true. It was December and Christmas was just around the corner. We had big plans to have a big Christmas party. One night someShow MoreRelatedTaking a Look at the Management Process1114 Words   |  4 Pagessucceeding in the future (Principles of Management, 2014). According to Principles of Management (2014), alternative ways of action have been identified and carried out by the managers as prevention for unexpected events occur that interfere the operation of the management. For example, the unexpected events are financial crisis, labor force and argument between colleagues. Then, managers are required to appraise the various alternatives and make a decision to choose the suitable and appropriate actionRead MoreFactors That Have No Solutions1241 Words   |  5 Pagesand conditions cannot be reversed. Certainly this is no one person’s or institution’s fault. Often, these medical conditions and their related declines cause other comorbidities that result in unavoidable patient declines, anticipated negative outcomes and, ultimately, death† (Bleier and Becht 54). Sometimes the best thing a resident can have for the best quality of care is the presence of their loved ones nearby. Remember to cherish the time that is left with the family member, instead of attackingRead MoreThe Family Medical Leave Act ( Fmla )1620 Words   |  7 Pagesas they treat qualifying medical conditions, care for a close relative, bond with newborn, etc. In other words, the concept of FMLA was for employers to legally support their workers during life’s challenging circumstance s. 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She says, But all this was nothing; I too felt those autumn suns and saw those harvest moons, and IRead MoreBenefits Of Insurance And Warranty1449 Words   |  6 Pageswarranties provide some kind of assurance, especially before making a purchase. Although there is no way to prevent property or product loss, an insurance or warranties do provide some kind of assurance or cushion against the most significant effects of unexpected events (Rejda, 2012). Although both insurance and warranty are designed to provide some kind of measure of peace of mind, the two concepts differ from one another. There are numerous definitions for insurance. Whether consumers are looking forRead MoreImproving The Situation At The Engstrom Auto Mirror Plant1345 Words   |  6 PagesIn this portion of my case analysis, I will be showing ways for suggested solutions in order to help improve the situation at the Engstrom Auto Mirror Plant. I will be showing ways in which organizational improvement outcomes can directly help remedy some of the issues and recommend strategic actions that would lead the organization in a proactive production workforce. The recommendations are creating committees, rework how the Scanlon Plan bonus works, create or use their marketing and sales departmentRead MoreWar Is A Very Sensitive Topic That Includes Many Emotions.1436 Words   |  6 Pagesboy of twenty to whom both had devoted their entire life†(1223, Pirandello). Their son was preassigned for the front lines. Here the pain of people related to war can be seen even before the war actually happens, beca use they predict the painful outcome. Pirandello also points out that the boy’s parents thought they had six months to prepare for his departure, but the sudden announcement of him leaving in three days, surprised, and shocked the boy and his parents, it left them traumatized. Hall plannedRead MoreThings That Annoy Me Essay976 Words   |  4 Pagesday to day basis, it also plays a role in our emotional experience of the world around us. For example, when I order my favorite chicken/mushroom/jalapeà ±o pizza from the restaurant down the street, I’ve come to learn that there are three possible outcomes I can expect. One, the pizza arrives, and toppings, crust, size, temperature, etc. are just what I’ve come to expect from this place. No complaints. Expectations are met, I’m content, and that’s not so bad. Or, I get the pizza, and it’s bursting

High Divorce Rates - 1469 Words

Family Institution (High Divorce Rates) Have you ever been to a traditional wedding? They are the most beautiful breath taking experience that you have ever seen; many symbols like the exchange of rings, uniting candle, flowers, bride’s maids and best man, and the bride in a beautiful white dress. Also weddings are a lot of fun too. They are the start of a family institution. On the flip side they are expensive and stressful for the couple at hand and the odds of staying together are only one out of every five marriages ended divorced within the first five years. Nowadays unlike the past more people are living together without getting married. According to the Associated Press the divorce rate was down to the lowest at 3.6% (per†¦show more content†¦In the United States, no-fault divorce is now available in all 50 states and the a District of Columbia-New York, the last state to still require fault-based divorce, passed a bill this year (2010) permitting no-fault divorce. According to Time magazine w omen are simple happier with out men and father are not necessary. Media has a high impact on the belief that shows like Sex and the City are the new shape of society. Women are financial stabile and don’t need men for financial stability. Family Institution (High Divorce Rates) Have you ever been to a traditional wedding? They are the most beautiful breath taking experience that you have ever seen; many symbols like the exchange of rings, uniting candle, flowers, bride’s maids and best man, and the bride in a beautiful white dress. Also weddings are a lot of fun too. They are the start of a family institution. On the flip side they are expensive and stressful for the couple at hand and the odds of staying together are only one out of every five marriages ended divorced within the first five years. Nowadays unlike the past more people are living together without getting married. According to the Associated Press the divorce rate was down to the lowest at 3.6% (per 1000) sinceShow MoreRelatedHigh Divorce Rates1163 Words   |  5 PagesWhy is the Divorce Rate So High? Intro to Sociology April 25, 2006 A question that has been plaguing sociologists for years is the issue of high divorce rates. Since the 80s there has been an extremely high rate of divorce in our country. In statistics I found from 2004 the percentage of divorce was at 47(NCHS). This question has been studied vigorously, sociologist have looked in every direction for one solid reason that our divorce rate is so high, even compared to other developed countriesRead MoreA High Rate Of Divorce Essay892 Words   |  4 Pagesâ€Å"When you look around this building [district office], you will see a high rate of divorce. I’m certain that significantly more than 50% of district administrators here are divorced. I am part of this statistic. 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According to the book Should I Keep Trying to Work it out, â€Å"In the United States, researchers estimate that 40%–50% of all first marriages will end in divorce or permanent separation. The risk of divorce is evenRead MoreWhy Has The Divorce Rate Of The Uk Change Over The Past 30 Years?1181 Words   |  5 PagesWhy has the divorce rate in the UK change over the past 30 years? Contents Introduction.................................................................................................................................... 2 Main Body†¦........................................................................................................................................... 3 Conclusion.............................................................................................................Read MoreEffect Of Divorce On America826 Words   |  4 Pagesdecreasing. 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People only stay by this tradition so that children can grow up with the bond of both parents and not have to leave full responsibility on one parent. Couples without children, however, stay togetherRead MoreThe Divorce Rate Of Divorce1123 Words   |  5 Pagesrelationship, therefore they choose divorce, which is one of the solutions to cope with problems between husband and wife. Furthermore, most people think carefully before they get marriage. However, the divorce rates trend to continually increase nowadays, thus it might be argued that divorces can be taken place easier than the past. In the United States, researchers estimate that 40%–50% of all first marriages, and 60% of second marriages, will end in divorce. Divorce has always been present in Ameri can

Customer expectation and satisfaction free essay sample

The purpose of this report is to show and understand the customer’s expectations while consuming a service and the satisfaction level of the customer. In this case, a consumer experiences a particular service at a hairdressing saloon. The customer expectations are compared with actual outcome. In addition, the report also defines and explains SERVQUAL and relates it to the service diary. The service dairy is made to show the importance of a service to a customer and it provides information related to the expectations and what really happened during the consumption of the service. Hence, it is possible to analyze the satisfaction level of each element as well as the service quality of the service. Customer service includes task-orientated actions that involve interactions with clients in person or by technology for the purpose of service ‘manufacture’, ‘delivery’ and service support (Lovelock 2011). The service standard of a firm is very important in response to competitive pressures. Firms should be able to convert consumer’s expectations into specific behaviors and actions. For the customer service of an organization to be good, it needs to have good and reliable employees. The report analyses the experience that happened at A-saloon, a hair saloon with details about the customer and the pre-consumption stage, consumption stage and post-consumption stage. It relates the customer’s expectations before the service and what happened during the consumption, whether the consumer’s expectations were met or not and satisfaction of the customer, whether the consumer is satisfied about the service of A-saloon. Analysis and recommendation SWOT Analysis Strengths One of the strengths of A-Saloon is its location. People get easy access to the area through bus and train even if they do not drive there. In addition, it is located in a shopping gallery. Therefore, customers would go for haircut and shopping at the same time, which encourages customers to go for these kinds of saloons because during their waiting time they can also go around the mall. In addition, the staffs are well experienced and also they have different prices for different staffs. For example, less experienced staffs are cheaper. In addition to this, A-Saloon has a good marketing, good operation and client management. Weaknesses Although the staffs are well experienced, they are sometimes rude to customers and hence this might make the customer unhappy and the saloon might lose customers. Furthermore, the washing area and the decor of the saloon were out of date. Upgrading the saloon will be a better idea and hence customers will appreciate the saloon much more. Apart from this, there is lack of control on weekends due to lots of customers. Poor customer care may delay the hair salons revenue. Opportunities While the strengths and weaknesses are internal parts of the hair salon analysis, the opportunities and threats of the SWOT assess the external aspects of the salon. Advertising around the area and throughout the mall is a good opportunity to create customer awareness. There is no need to advertise on the internet only. In addition, upgrading the saloon and introducing new hair styles and new product brands is an opportunity to pull new customers. Threats This is an external situation that can cause harm to the saloon. For example, a new hair saloon opening in the mall. But although A-saloon cannot force the new saloon to move, it can still create new strategies to lead the market and do not lose its customers and at the same time brings new customers. These might include new promotions and specials, coupon and promoting customer’s benefits. Expectation Customer expectations are views about the upcoming occasions which, when compared with the current service delivered, are assumed to influence satisfaction of overall service quality (Coye, 2004, p. 54). Before consuming the service, the consumer had high expectations because A-Saloon advertisement was impressing. However, after consumption the consumer rates an average satisfaction for the service provided. Customer expectation is am important part for delivering services because each consumer evaluates a service quality by comparing their expectations to the service delivered (Robedo, 2001, p. 22). The consumer wants the service to be delivered as promised, hence while delivering a service one should manage expectations. Therefore most service businesses that promise a service try to prevent customer to be dissatisfied and increase satisfaction (Lovelock, 2011, p. 327). Zeithaml (1993) stated that consumers assess service quality from expectation before the consumption and the actual service. The four main features of services, intangibility, heterogeneity, perishability and inseparability increase risks by a great proportion in the purchase of a service and at the same time it decreases certainity (Mitchell, 1993). Relating to service firms, risks are hard to be bared because the product is intangible. Hence, measuring the service quality is challenging because of their intangibility (Mahapatra, 2006). Therefore, in this case, the expectations of the customer were almost met. Hence, the customer is overall satisfied with the service provided by A-saloon. Almost all expectations were met except one of the staff was a bit rude but apart from these small matters all were good. Customer satisfaction Customer satisfaction is the consumer’s post-consumption evaluation of a particular service experience. It is a step where the consumer’s expectations, needs and desires are met or exceeded. Satisfaction is linked to the gap between a customer’s pre-purchase expectations and the actual service (Lovelock, 2011 p. 64). Satisfaction is divided into two categories: Overall satisfaction and transaction specific satisfaction, where overall satisfaction is the consumers overall satisfaction or dissatisfaction with the service provided from the organization based on experiences and specific organization. However, transaction specific satisfaction is the evaluation of a specific service experienced (Lovelock 2011). Customer satisfaction occurs when the evaluation of a customer’s post-consumption ratings exceed his expectations from pre-consumption stage. Normally, if a customer appreciates this, he tends to be loyal and hence he repeats buy. In addition, the consumer talks positive about the organization and this lowers the costs of the organization to attract new customers. This is because consumers have positive feelings about a particular brand and hence share the brand to his friends and relatives (Lovelock 2011). In this case, overall the customer is satisfied because his expectations were almost same to the actual service. Even though the service delivered by A-saloon did not exceed his expectations, he stated that he would be a loyal customer to A-Saloon and also recommend other people. Only in certain parts the consumer shows dissatisfaction. In determining satisfaction with a service, emotion is also an important part (Liljander, 1997 p. 148). Hence, the consumer in this case is in positive mood because based on the appendix, which is the service diary, the consumer had a good rating for A-saloon and he knows that it was a weekend and some inconveniences happened. Therefore, according to the customer, the service can further be enhanced. He also stated that he will recommend friends to A-saloon, hence this is a good perception because he is mostly satisfied with the service provided. Service environment Mehrabian-Russell stimulus response model (Lovelock 2011, p. 293) shows responses of customer’s experiences of the environment where a service is being delivered. For example, in this case, the consumer stated that the saloon was well designed although the layout of outdated and also the lightings were good but only the washing area was dirty and the music’s volume was too low. Therefore, overall the service environment of A-saloon is good enough so that a customer feels at ease. But if the saloon upgrade, customers will be more entertained to go there and hence A-saloon will have an increase in number of customers. However, still the saloon is operating and lots of consumers are going there for haircut because according to the service diary, the consumer states that the saloon was quite full on a Sunday afternoon. Service quality (SERVQUAL) Service quality is another aspect that contributes to satisfaction level of a consumer apart from expectations. It relates to managerial delivery of the service while satisfaction relates experiences of a particular service. There is no relationship between service quality and consumer satisfaction. But service quality is an important part for managers to consider. The most common method is to use SERVQUAL scale in measuring service quality. There are five dimension of service quality, which are: Tangibles- appearance of physical elements, reliability- accurate performance, responsiveness- on time and helpfulness, assurance- credibility and security and empathy- easy access, consumer understanding and good communication (Lovelock 2011). These dimensions are evaluated by a total of 21 elements. Each item is measured by responses to two statements that measure: the customer’s expectation of a service and the ratings customers give to the service after consumption. To develop the SERVQUAL scale and the SERVQUAL survey, these dimensions and statements are used. The survey uses a seven-point scale, from strongly agree to strongly disagree and when ratings are less than expected, it indicates poor quality service (Lovelock 2011). The results of service quality are: to measure the service quality based on expectation score, weighted and unweighted, that is taking into account the degree of importance, to highlight good and bad components of the serve provided, to monitor quality as time goes by, to compare performance with competitors, to measure quality of the service at industry level, data and results may facilitate effective segmentation (Lovelock 2011). However, there are some criticism of service quality, these are: the length of the questionnaire, limited application- specific attributes to be defined for some organisations, expectations are not always easy to make. Consumers sometime evaluate SERVQUAL online. This is based on: Accessibility, navigation, design and presentation of the website, currency and accuracy, responsiveness, content and purpose, level of interaction, reputation and security (Shohreh A. 2000). Hence, in this case the consumer provided a scale rating in the service diary for the service delivered by A-saloon, which is a good rating, which means that consumers are entertained for A-saloon. Recommendation/Conclusion Therefore, in this report, customer satisfaction was used to analyze the level of satisfaction of the customer who went to A-saloon for a haircut. In addition, service quality was also defined and explained, but there was no proper SERVQUAL measurement done. The customer rated the service as overall a good service and according to the appendix, the customer states that he is willing to recommend friends to the saloon. Therefore, A-saloon serves a good service and hence it is a good thing that will cause customers to be happy. A-saloon is strongly recommended to upgrade the saloon in order to attract more consumers and also the washing area needs to be improved so that consumers do not complain about it and consumers always talk positive about the saloon. This helps the saloon to save cost on advertising because its consumers are advertising for it already. In addition, A-saloon needs to have a better service during weekends and also needs to have better staffs so that consumers are happy and do not complain about any part of the service.