Strategic management (Visionmission Statment) Essay

Strategic management (Visionmission Statment) - Essay Example "A mission statement has long been argued to lead to better performance by aiding strategy formulation and implementation. Empirical evidence to support this argument is however lacking in the literature. This has led to a considerable waning of managerial confidence in mission statements in recent years" (Sidhu 2003). Mission statements are exactly what they sound like: missions that tell what a company is doing. When companies carefully define what they are doing and how they are going to get there, they simply perform better than other companies that compete within their industry. Also essential to success is the development of a company's vision statement, upon which the company's mission statement is based. The vision simply entails what a company wishes to become in the future. An example of a vision could include a new online dollar store wishing to take over a certain percentage of the market share in its industry (Heathfield 2007). According to Heathfield, "A vision is a statement about what your organization wants to become. It should resonate with all members of the organization and help them feel proud, excited, and part of something much bigger than themselves. A vision should stretch the organization's capabilities and image of itself. It gives shape and direction to the organization's future. Visions range in length from a couple of words to several pages. I recommend shorter vision statements because people will tend to remember their shorter organizational vision" (2007). Heathfield offers two examples of vision statements in her article on the topic. The first one is from Westin Hotels and states, "Year after year, Westin and its people will be regarded as the best and most sought after hotel and resort management group in North America." The second is from the HR Association of Greater Detroit and States, "To be recognized and respected as one of the premier associations of HR Professionals" (2007). The Piercy and Morgan Models According to Piercy and Morgan, all mission statements should reflect four key concepts. The first is organizational philosophy and refers to what a company's management desires the company to accomplish and represent. The second is product market domain, which details where and how the company will operate. The third is organizational key values, which define the behavior and skills of company employees and representatives. The last is critical success factors, which define what strengths a company must possess in order to be successful in their particular industry (Piercy and Morgan 1994). Using the aforementioned concepts, Piercy and Morgan developed four models that assist in formulation of a company's mission statement. Each of these models has its own advantages and disadvantages. The different types of mission statements that they defined were global mission, organizational mission, market mission, and no mission (Piercy and Morgan 1994). Each type of mission statement is different in at least one key way. Global missions take both internal and external factors into mind and is all-encompassing of the concepts on which the four models are based. "An organizational mission' is one that emphasizes internal values only, such as organizational beliefs and philosophy. A 'market mission' is one which focuses on the definition of the market and critical success factors in the market place. A statement that does not define internal

Paradise Trilogy by Ulrich Seid Essay Example | Topics and Well Written Essays - 1500 words

Paradise Trilogy by Ulrich Seid - Essay Example Comparisons between the formal strategies of all the three elements of the Paradise Trilogy are also made. The paper also discusses the political relevance of Seidl’s work in the society of today. Introduction The depictions of human life in Ulrich Seidl’s Paradise Trilogy are certainly not represented in manners that would appeal to a close-minded audience. Therefore, to truly appreciate the essence of Seidl’s filmmaking in the Paradise Trilogy the private lives of the characters should be observed carefully and even their most disturbing secrets accepted. The Paradise Trilogy represents in its three installments the true feelings that humans yearn for and seek in life; love, faith and hope. The achievement for the director however, certainly remains in how the movies are presented in a way that is entirely realistic yet disturbing and provocative. The purpose of this paper is to extensively and comprehensively analyze the formal strategies of the last installme nt of the Paradise Trilogy, Paradise: Hope. The discussion aims to understand the transition of the formal strategies employed by the director throughout the three movies by examining the similarities and difference that are reflected in the entire trilogy. In conclusion the paper aims to define the art of Ulrich Seidl that is portrayed through the course of Paradise Trilogy’s journey with regards to its political and aesthetic relevance to the society of today. Paradise Trilogy According to Perry the progression of formal strategies in cinema is a reflection of the evolution of filmmaking itself that gradually transitioned from the sketches of mid and late 1800s in favor of tackling more complex storylines and abstract ideas in the early 1900s (25). While, commentators and analysts such as Perry would assert that the progression of formal strategies in filmmaking are representations of a new epoch in the history of cinema it should be noted that the skills of a director such as Seidl who wishes to portray human condition as it really is augments the implementation of formal strategies in films. Even though, the essence and the core of Paradise Trilogy remains inert throughout the three parts the interrelation of the stories has not barred Ulrich Seidl from employing a range of formal strategies in his last installment Paradise: Hope. As with Seidl’s previous work such as the movie titled Import/Export, those who are familiar with his talents would have expected the director to continue the projection of despair and stagnation with regards to the protagonist of the film. As Frey notes that once the director famously wished viewers present at the premier of his movie, Dog Days (2001) â€Å"a disturbing evening† (189). What certainly comes as a relief for the audience is that Paradise: Hope’s protagonist Melanie Lenz displays much conviction and integrity throughout the course of the movie which documents her journey at a diet camp an d her relationship with a much older doctor, the last installment of the trilogy in fact assists the emergence of an optimistic and hopeful side to Seidl that was indeed unexpected but rewarding. While it is obvious that the films in the trilogy share an important relationship with regards to the involvement of the characters in each installment of Paradise, the protagonist in Seidl’