How has Chinese FP change since Moa and how important are economics? Essay

Throughout History, China and her foreign policy has been the focus of much controversy and debate in the fields of History and International Relations. The size, geographical position, culture and politics of China make it, and have made it one of the most important actors in regional and international affairs. The aims and nature of Chinese foreign policy have been through a number of important changes in the twentieth century. This essay will examine the principles of Chinese Foreign Policy after the death of leader Mao Tse Tung and will discuss the importance economics has on the formulation of post Mao foreign Policy. This essay will first discuss the principle aims and practises of Chinese foreign policy under Mao as a basis to compare the post Mao characteristics. The essay will then examine the major aspects of China’s foreign policy that occurred during and after Mao’s leadership in terms of the relations with the west, relations with the Soviet bloc, relations with third world revolutionary groups and the so called opposition to hegemonism. Through studying these factors the essay will examine the importance of economic factors in china’s foreign policy since Mao. As an example of how China works in the international system the essay will discuss the relations modern China has with its major neighbours in terms of military, political and, importantly, economic factors. In a discussion of post Mao Chinese foreign policy it is important to understand the foreign policy during the leadership of Mao Tse Tung. It is first important to note that Mao’s handling of Chinese foreign policy was not a single phase in itself and did not follow a single characteristic and it is also important to note that many principles of current Sino-foreign relations stem back to Mao. In 1949 after decades of civil war and political unrest the Chinese Communist party founded the â€Å"Peoples Republic of China†. Mao Tse Tung, the chairman of the Chinese Communist Party was now the political leader of over a billion Chinese people. Under Mao major social and internal changes were undertaken alongside a noticeable change in the relations with outsiders. The first major change was the five-year plan, between 1952 and 1957, during these years China opened up to a foreign state, the Soviet Union, in a way never before seen in China (1, pp47). This can be analysed as part of Mao’s â€Å"let foreign things serve China†(1,pp47) attitude, an attitude that, if vague, encouraged the Chinese to make a distinction between the damaging and the helpful elements of foreign influences. This period also saw Mao introducing the five principles of peaceful coexistence, principles that, at least publicly would become the backbone to the overt actions of China’s foreign relations. These principles, suggested by premier Zhou Enlai, claim to base China relations on mutual respect for sovereignty and territorial integrity, mutual non-aggression, non-interference in each other’s internal affairs, equality and mutual benefit, and peaceful coexistence (8). The validity of these principles is obviously in question and it would seem that many could be described as being contradictory to China’s practice of foreign policy especially during the Cold War. China’s threatening stance over Taiwan, the invasion of Tibet and support for North Korea during the Korean war during this period can be argued to contradict the claims made by the five principles. China’s relations with the two major cold war super-powers were often pivotal in Chinese decision-making under Mao. It seemed that during the early cold war years, China began to emerge from her self-imposed exile as it opened up to the Soviet Union. The later Maoist era however also saw a turn away from Soviet domination during the early to mid sixties partly due to what the Chinese often refer to as â€Å"Soviet Chauvinism†(6,Liu Huaqiu article) and an approach to what can be called the â€Å"Period of Cooperation† (2,pp280) with America. One of China’s major advantages during the Cold War was the ability to choose between the two super-powers of the era. The build up of both Chinese and soviet troops on the border â€Å"(6, Liu Huaqiu article), the general rise in tensions between the two powers over the interference of Soviet facilitators helping develop Chinese industry may have contributed to Mao’s movement, politically, toward the US. US-Sino relations were obviously damaged due to the involvement of Chinese â€Å"volunteers† in the Korean War. The first stepping-stone in this new cooperation and the smoothing of post Korea relations was the famous Shanghai Communiquà ¯Ã‚ ¿Ã‚ ½ of 1971-2 (2,pp280) involving American a visit to the Peoples Republic of China by President Richard Nixon and a meeting with Chairman Mao. It is difficult to examine in detail the complex elements of Mao’s foreign policy in the limited space this essay allows. However, it is important not to lay to much focus on China’s relations with the two super powers. Other elements lay at the heart of Mao’s foreign policies, elements that also changed through his years of leadership. His economic policy, originally based on the Marxist/Soviet principles of state controlled commerce began to reform, at least in the final Mao years, towards a more free market based economy. Political ties two Marxist revolutionary groups in third world countries also played a major role in Mao’s foreign policy making. Mao, not believing in a two-bloc world or a one bloc revolution, made major contributions to numerous third world Marxist revolutionaries as part of what Mao saw, at least publicly, as a way of achieving global revolution through the global working class (1 pp94-95). On a more power political level it could be argued that if these revolutions were successful China could develop allies in important places. Korea is an example of Marxist revolution supported by the Chinese in a strategically important country (7). Mao’s foreign policy cannot be described in a single word. His unstable relations with the US and USSR, the changes he made in the economy make understanding the drive behind Mao’s foreign policy challenging. It can be argued that the erratic foreign policy of Mao was a symptom of the erratic domestic, the failing Cultural Revolution and the great leap forward may have forced Mao to change policy. The importance of understanding the legacy Mao left at his death to future Chinese administrations is not to be underestimated when studying post Mao foreign policy. Despite the major changes in the nature of Chinese foreign policy Mao’s legacy and influence has in no way been ignored and it is important to first examine the affect of Mao’s policies on China’s foreign policy after his death. The public face of Chinese foreign policy still emphasise Mao’s so called â€Å"Five Principles of Peaceful Coexistence† as being the centre of its actions (6). Despite continued evidence of China’s ignorance of the policy the public face of China on the international scene will often claim to be following these principles. Mao also initiated the cooperation with the United States that has, even if the relationship has sometimes been strained, continued as a major party of Chinese foreign relations. Mao also influenced the Chinese continued stance of vigilance towards the other cold war super power the USSR (3, pp201). Despite the changes that this essay shall now analyse the examples given suggest that Mao’s i nfluence was not forgotten in the formulation of cold war and modern foreign policy. In discussing post Mao foreign policy it is important to understand the importance of economic development in the new era of western cooperation. Economic development also gives an interesting starting point to the discussion of the importance of economics in Chinese Foreign Policy after Mao. There were many major attempts to both open and develop china economically by the new more moderate post Mao regime. The â€Å"Open Door† policy initiated by Mao was, after his death, intensified and relations with the West and especially the US carried out through businessmen now allowed into the once anti-capitalist environment (1,pp125). This new openness also coincided with internal economic reform. In 1978, the new chairman, Deng Xiaoping, introduced the â€Å"Four Modernisations†, a way of developing the country through modernising elements of agriculture, industry, national defence and science and technology as part of a ten-year plan. Deng also began the introduction and proliferation of China’s free enterprise economy (9). These economic development changes had a radical effect on China’s foreign policy. No longer an isolated communist country China began to move toward an economy base and even reliant on western capitalist systems (9,2,). This can be seen as evidence for the view that China’s economic health was gradually being placed at the forefront of her foreign policy and her position in the international system. China’s relations with the Western and economically developed nations, especially the US and Japan provides interesting perspective when analysing the changes nature of china’s foreign policy after Mao. As previously discussed the â€Å"Open Door† policy played a major role in the development of improved, or at least cooperative relations with the western world. One of the major characteristics of post Mao foreign policy was the continued hatred of the USSR and, as previously noted, the move toward the US as its main source of political and economic support. Towards the end of the 1970s the US even quietly aided China militarily against the soviets. During this period the military support was covert and originally involved eaves dropping equipment for intelligence gathering. However the military support became more public as the USSR’s war in Afghanistan began to escalate with America aiding the Chinese with no lethal and logistical support for defence aga inst possible Soviet attacks (2, pp 202). This military cooperation was could be used as evidence for suggesting the idea that the view â€Å"my enemies enemy is my friend† was the basis of Sino-US relations. However, evidence suggests that economics could be described as being at the centre of China’s relations with the developed world. As the cold war dragged on china began to turn more and more to the west for infrastructure development purchasing Nuclear reactors and factories. The new relationship with he west was not only beneficial to China, oil companies, such as BP and EXXON, were able to mine China’s oil reserves (2,pp203). This new economically charged relationship continued through out the later years of the cold war. Despite some obvious stumbling blocks, such as Tiananmen Square, the relationship with the west has, at least privately, flourished even if publicly western leader denounce China’s political system (6,7). China’s relationship with the west was not, as was originally expected (1, pp237-247), significantly changed by the ending of the Cold War. Despite some further stumbling blocks and diplomatic incidents, such as the collision of a US spy plane and a Chinese fighter jet in April 2001, and the continuation of sanctions China has become more and more reliant on the US. Ignoring its claims of opposing hegemonism China’s economic reliance on the western powers looks set to intensify. A way of simplifying the Chinese relation to the west could be done through describing it as a publicly strained and privately flourishing especially in the light of the events of September 11th. One of the major political changes in the post Mao era is the changing nature of China’s relations with the Third World. Under Mao, China often saw the third world as its main source of economic and political support and also considered the third world as being china’s main allies in combating US and Soviet attempts at hegemonism (1,pp234), (6). Mao, who considered China to be a leader of the third world and, as previously stated, also saw the third world as the backbone to a world revolution. After the death of Mao China’s political and economic support began to move from the third world to the US and Western Europe. There major change in the relations with the third world was the removal of support for Marxist revolutionaries and a turn away from the world revolutionary principles of Mao. However, the perceived importance of the third world was not completely from foreign policy decision makers. The third world, in the eyes of the Chinese, was considered to be the priority target for the USSR to spread the Soviet â€Å"hegemony† (1,pp234-236)(5,pp181-183)(6). This could be the reason behind China attempts to remove soviet influence from third world neighbours. The successful invasion of the third world country Cambodia (1978) and the unsuccessful invasion of Vietnam (1979) could be analysed as examples of these Chinese attempts to remove soviet influence. China’s involvement with the third world began to take a new form in the late eighties and toward the end of the cold war. Diplomatic ties with Africa especially were rebooted. Many argue that this was due to the sanctions imposed by the west in reaction to the Tiananmen massacre in 1989 (5,pp183). Despite China’s declination to join major third world organisations, China has joined with numerous third world countries such as Singapore to create a third world â€Å"immunity† from super power influence and supports the proposal of a â€Å"New Economic Order† developed by other third world states (5,pp183). So as far as China’s relations with third world nations can be analysed they have gone through a major change since Mao’s death and seem to be, not surprisingly, rooted in economic necessity rather than ideological or political will. To conclude this essay there is considerable evidence to suggest that Mao’s death, in September 1976, had a dramatic affect on China’s domestic situation and an even more important affect on China’s relations with the International System and the her foreign policy decision making. China’s foreign policy has, since Mao, been more and more influenced by economic factors. It is arguably possible to connect most major aspects of change since Mao to the Chinese government’s will to economically develop the country with political and ideological aspects such as the global revolution, military security and opposition hegemonism being placed either at a lower priority or interlinked with Economic Foreign Policy. Even if not directly economic it could easily be argued that most changes have at least an indirect affect on the economic growth of China and that these changes have been done for the China’s economic security. As china moves into the 21st century it appears that on a political level the regime has begun, especially since the September 11th terrorist attacks on America, to move toward a more interdependent relationship with the west. It seems apparent however that the soothing of relations with western power, despite the political and moralist claim, will be, as before, based more on the economic well being of China. Bibliography 1: M. Yahunda, China’s Foreign Policy after Mao, Macmillan, 1983, Hong Kong 2: J. B. Starr, Understanding China (2nd Edition), Profile Books, 2001, US 3: E. E. Moise, Modern China (2nd edition), Longman, 1994, UK 4: T. Siach, Government and politics of China, Plagrave, 2001, New York US 5: Chien-Min Chao, B.J. Dickson, Remaking the Chinese State, Rutledge, 2001, London (UK) 6: Chinese Embassy Web site: http://www.china-embassy.org 7: Chinese Foreign Policy, Article http://english.peopledaily.com.cn/china/19990914A128.html 8: Principles of Chinese Foreign Policy http://afe.easia.columbia.edu/teachingaids/china/for_pol/resource.htm 9: After Mao and Through the 1980s, May 9, 2000 http://history.binghamton.edu/hist274/May9.htm

A Personalised Induction Will Always Be More Effective

Introduction A personalised induction is a type of hypnotic induction that is designed to suit a certain individual. As humans, we appear to share the same traits, but in reality, we are different in various ways. This is because we have different likes, dislikes, perspectives, values, and we have diverse cultural backgrounds. Because of these unique differences, everyone has his or her way of handling various situations, and every individual has a different level of openness and resistance (Chapman 2006, p.113). Consequently, during hypnosis, it is worthwhile for the hypnotist to adopt a personalised approach because each participant has unique traits, and people normally respond to the hypnotic process in different ways. The personalised approach takes into account the client’s desires, perceptions, likes, dislikes, as well as their cultural background (James 2006, p.30). Thus, by personalising the induction, hypnotherapists can help their clients to realize better quality results that a re in line with each of the client’s goals. . In this essay, I argue that a personalised induction approach will always be more effective. As humans, we communicate with each other in various ways including gestures, facial expressions, body language, as well as tone of voice and intonation. However, during hypnosis, the hypnotist has limited techniques of communication available since the clients have their eyes closed. For instance, he or she cannot adopt non-verbal communication techniques, and this makes the message or the instructions he or she is sending to weaken. Thus, it is necessary for the hypnotist to adopt other appropriate techniques of strengthening the message being conveyed to the clients. In order to do this effectively, the hypnotist can personalise the way he or she speaks to the clients by adopting different words, tone variation, volume, and pace, but ensuring the message remains unchanged (Erickson, Rossi & Ryan 1998, p.37-59). Milton H. Erickson common ly referred to as the father of contemporary hypnotherapy recognised that people have different beliefs, values, perceptions, and cultural backgrounds, and consequently, throughout his career as a psychiatrist, he adopted the personalised induction as the best tool for hypnosis. Erickson differed with Hull’s opinion that the subject should always be a passive participant. According to Hull (1933/1968), adoption of a standardized induction would have the same effect on all the subjects (Hawkins 2006, p.36). Difference of opinion between these two great psychiatrists fuelled Erickson’s quest for a valid understanding of the best approach to the hypnotic induction. Later on, Erickson concluded that it is what the subjects do and understands that matters most, not what the operator wishes. In other words, he believed that in order to realize quality results of the therapy, the subjects must be active participants, and the suggestions given by the therapist ought to concur with the client’s desires, perceptions, values, and goals of the therapy (Zeig & Munion, 1999, p.48-51). Permissive and the authoritarian technique Erickson developed the idea that hypnosis is a natural process that needed a more viable approach such as the permissive technique, because it enhances the client’s responsiveness and cooperation. The permissive technique acknowledges that every individual has unique traits, values, perceptions, and desires. It is normally based on the assumption that every person has a unique way of entering into a trance state and receiving suggestions. In this approach, most of the clients know how to relax and enter a trance state, since the hypnotist briefs every client on how the process takes place at the start. As a result, the hypnotist simply acts as a guide as the subjects enters into a hypnotic state (Simpkins 2001, p.53). Before Erickson pioneered the permissive technique, the authoritative technique was the only available technique that was deemed effective. . The authoritative approach is commanding and direct, and its main objective is usually to establish control over the clie nt and modify his or her behaviour through adoption of repetitive commands. Pioneers of this approach believed that by establishing control over their clients, they would be able to increase the chances of getting remarkable results. However, this approach does not produce effective results as asserted by its pioneers since the subjects, who respond in a positive way to it, are only those who respect their authoritarian figures in their daily lives. As a result, authoritative technique can fail to produce quality results if the participant believes in being at the same level with all the authoritarian figures in his or her live (Sheehan 2005, p.67-70). Unlike the authoritative approach, the permissive technique mainly involves adoption of a soft tone to lull the client into relaxation. Throughout this approach, the client and the hypnotist are usually equal partners. Furthermore, more imagery is employed to increase the magnitude of the suggestions. The subject is also given greater responsibility. Since personalised imagery is incorporated in this technique, the induction becomes more real and viable than in the authoritative approach, since the suggestions used by the hypnotist conform to the clients likes and expectations (Sheehan 2005, p.70-72). Clark Hull and Sigmund Freud’s research on hypnosis Despite Erickson’s insistence on the value of the permissive technique, some people object the personalised induction approach. They claim that the personalised induction approach takes more time than the authoritative approach. Moreover, they support their stance by citing some of the works of the great traditional researchers such as Clark Hull and Sigmund Freud. Arguments involving state and the role theory are also used to analyze Erickson’s position. Hull differed with Erickson’s perspective and on the contrary, he proposed the authoritarian technique, which makes the subject a passive participant (Pintar & Lynn, 2009, p.112). He believed that adoption of a standardized approach would yield the same results on all the subjects. In 1940, Jung (1902/1957) backed him in his research, but Jung was not comfortable in using the authoritarian technique, because it involved commanding clients to do according to their therapist’s expectations. According to Jun g’s perspective, participants ought to be involved throughout the process instead of directing then to comply with suggestions that do not conform to their likes. Consequently, Jung broke away from Hull’s research (Hamill 2012, p.24). Based on this, it is clear that the authoritarian approach is not viable, and as a result, it is not logical to oppose the personalised approach based on Hull’s perspective since he does not take into account preferences and expectations of the participants. In addition, Freud’s research asserts that the process of hypnosis would give better results when the subject was on deep trance. Like Hull, Freud adopted the authoritarian technique in a more assertive manner hoping that he would get better results (Sofroniou 2010, p.12). He was particularly interested in the technique because he believed that it was the perfect way of accessing forgotten events and emotions, a cathartic process, which gave relief to his clients. Howeve r, Freud became uncomfortable with hypnosis because his patients did not respond uniformly to the process. He was also afraid that the direct suggestion technique might do away with symptoms that were important for the clients to retain. In addition, Freud had worries over the sexual perceptions that surrounded the hypnotic process, which labelled a client as ‘giving herself’ emotionally to the psychiatrist. Because of these reasons, as well as lack of sufficient experience with hypnosis both through research and clinically, Freud decided to quit hypnosis (Zeig & Munion 1999, p.48-49). If Freud had adopted the permissive approach, he would have succeeded because the personalised approach relies on suggestions that are in line with the client’s expectations, desires and likes, and as a result, the clients could not lose any important symptom. The permissive technique would also help him to eliminate the ill-sexual perception, since it gives the client greater resp onsibility unlike the authoritarian technique. State and the role theory Advocates of the state theory, which asserts that hypnotic induction arouses a unique modified state of consciousness in the patient, base their argument on the notable changes that occur to the brain during hypnosis, and to the dramatic effects, which hypnosis can cause such as the disappearance of warts and insensitivity to pain. They also claim that sometimes, both hypnotised and non-hypnotised participants take instructions differently. For instance, in a certain study, both the hypnotised and non-hypnotised were told to run their hands through their hair once they heard the word ‘experiment.’ The pretenders carried out the suggestion only when the psychiatrist said the word, but the hypnotised participants complied regardless of who gave the suggestion (Coon, Mitterer, Talbot & Vanchella, 2010, p.194). Based on this, opponents of the personalised induction claim that the authoritative approach is as effective as the permissive approach. They support their claim by a sserting that participants who do not respond to the permissive technique can respond to the authoritarian technique effectively, particularly those who respect authoritarian figures in their life. Moreover, advocates of the role theory assert that hypnosis is not a special state of consciousness. They argue that some of the changes linked with hypnosis can also take place without it. They claim that hypnotised people just comply with the demands of the situation, and act in conformity with a special role. From this point of view, hypnosis provides a socially logical reason to comply with someone’s suggestions, in the same way as a physical exam, which provides a logical reason of removing clothes on request. Supporters of the role theory justify their claims by arguing that non-hypnotised participants sometimes exhibit behaviours that are usually linked with hypnosis (Bernstein & Nash, 2008, p.153). Based on this, I disagree with the opponents of the personalised induction w ho adopt the role theory to support their stance, because the theory rejects the idea of hypnosis without providing concrete reasons. The dissociation theory The dissociation theory provides substantial reasons why the personalised inductions should be adopted during the hypnotic process. The theory suggests that hypnosis is not a single specific state, but the general condition, which temporarily reorganises our normal control over actions and thoughts. Dissociation allows body movements to occur under voluntary control and the involuntary processes to be controlled voluntarily. As Hilgard proposed this theory, he asserted that the relaxation of control occurs because of the social agreement between the hypnotist and the hypnotised person to share control (Bernstein & Nash, 2008, p.153-154). In other words, the theory supports the idea that for the process to be effective, the participant should be an active participant, something advocated in the personalised induction approach. Modern hypnosis Based on contemporary hypnosis, a personalised induction seems to be the most effective approach in hypnosis. The approach takes into account the client’s values, desires, and it views the subjects as active participants. It also supports the idea that it is imperative to have the patient as relaxed as possible, get them involved in the in the process, and discuss the expectations and goals of attending the therapy with the client. Furthermore, the modern hypnotherapist starts the therapy session by establishing a rapport with their patients, which is a key aspect of the personalised induction approach (Gaschler 2009, p.21). In the course of the personalised induction, strong relationships between the clients and the therapist are necessary in order to ensure the client is fully involved in the process. Learning Modalities Overtime, personalised induction has stood out as the best because it takes into consideration learning modalities, which are key channels through which people receive, store, and give information. Modality is comprised of perception, sensation, and memory and the key senses include smell, taste, visual, auditory, and kinaesthetic. Knowledge of modalities enables therapists to personalise screeds for each client. When a patient’s modalities are ascertained, it becomes easy to discuss with them in a way that makes them feel comfortable and relaxed (Hogan & LaBay 2007, p.226-239). As a result, it becomes easy to achieve the objective of the therapy. Conclusion The above discussion has suggested that personalised induction is more effective than the authoritarian approach. This is because we have different likes, dislikes, desires, perceptions, and we come from different cultural backgrounds. Consequently, to achieve remarkable results in the process of hypnosis, the hypnotist should take into consideration all this aspects. Although a standardized approach (authoritative approach) can be effective in some instances, it only works on subjects who respect the authoritative figures. Moreover, the authoritative technique assumes that all people react in the same manner to suggestions. However, this should not be the case since we possess different traits. Thus, the personalised induction or the permissive approach is the only method through which noteworthy results can be achieved during the hypnotic process, since it acknowledges that we have different likes, dislikes, perceptions and that we come from diverse cultural backgrounds. References Bernstein, D. A., & Nash, P. W. (2008). Essentials of psychology. Boston, MA, Houghton Mifflin. Chapman, R. A. (2006). The clinical use of hypnosis in cognitive behavior therapy a practitioner’s casebook. New York, NY, Springer Pub. Coon, D., Mitterer, J. O., Talbot, S., & Vanchella, C. M. (2010). Introduction to psychology: gateways to mind and behavior. Belmont, Calif, Wadsworth Cengage Learning. Erickson, M. H., Rossi, E. L., & Ryan, M. O. (1998). Mind-body communication in hypnosis. London, Free Association. Gaschler, T. (2009). Modern hypnosis techniques Pt. 1. Pt. 1. [Bad Sachsa], Steiner. Hamill, D. (2012). An Introduction to Hypnosis & Hypnotherapy. Bolton, MA, eBookIt.com. Hawkins, P. (2006). Hypnosis and stress a guide for clinicians. Chichester, England, Wiley. Hogan, K., & LaBay, M. (2007). Through the Open Door: Secrets of Self-hypnosis. Gretna, Louisiana: Pelican Publishing. James, U. (2006). Clinical hypnosis textbook: a guide for practical intervention. Oxford, Radcliffe Publishing. Pintar, J., & Lynn, S. J. (2009). Hypnosis a Brief History. Chichester, John Wiley & Sons Sheehan, L. (2005). Basic Hypnosis Manual. Raleigh, North Carolina: Lulu. Simpkins, C. A. (2001). Self-Hypnosis: Plain and Simple. Tuttle Pub. Sofroniou, A. (2010). The misinterpretation of Sigmund Freud. [Raleigh, N.C. ], Lulu Com. Zeig, J. K., & Munion, W. M. (1999). Milton H. Erickson. London, Sage Publications. A Personalised Induction Will Always Be More Effective Introduction A personalised induction is a type of hypnotic induction that is designed to suit a certain individual. As humans, we appear to share the same traits, but in reality, we are different in various ways. This is because we have different likes, dislikes, perspectives, values, and we have diverse cultural backgrounds. Because of these unique differences, everyone has his or her way of handling various situations, and every individual has a different level of openness and resistance (Chapman 2006, p.113). Consequently, during hypnosis, it is worthwhile for the hypnotist to adopt a personalised approach because each participant has unique traits, and people normally respond to the hypnotic process in different ways. The personalised approach takes into account the client’s desires, perceptions, likes, dislikes, as well as their cultural background (James 2006, p.30). Thus, by personalising the induction, hypnotherapists can help their clients to realize better quality results that a re in line with each of the client’s goals. . In this essay, I argue that a personalised induction approach will always be more effective. As humans, we communicate with each other in various ways including gestures, facial expressions, body language, as well as tone of voice and intonation. However, during hypnosis, the hypnotist has limited techniques of communication available since the clients have their eyes closed. For instance, he or she cannot adopt non-verbal communication techniques, and this makes the message or the instructions he or she is sending to weaken. Thus, it is necessary for the hypnotist to adopt other appropriate techniques of strengthening the message being conveyed to the clients. In order to do this effectively, the hypnotist can personalise the way he or she speaks to the clients by adopting different words, tone variation, volume, and pace, but ensuring the message remains unchanged (Erickson, Rossi & Ryan 1998, p.37-59). Milton H. Erickson common ly referred to as the father of contemporary hypnotherapy recognised that people have different beliefs, values, perceptions, and cultural backgrounds, and consequently, throughout his career as a psychiatrist, he adopted the personalised induction as the best tool for hypnosis. Erickson differed with Hull’s opinion that the subject should always be a passive participant. According to Hull (1933/1968), adoption of a standardized induction would have the same effect on all the subjects (Hawkins 2006, p.36). Difference of opinion between these two great psychiatrists fuelled Erickson’s quest for a valid understanding of the best approach to the hypnotic induction. Later on, Erickson concluded that it is what the subjects do and understands that matters most, not what the operator wishes. In other words, he believed that in order to realize quality results of the therapy, the subjects must be active participants, and the suggestions given by the therapist ought to concur with the client’s desires, perceptions, values, and goals of the therapy (Zeig & Munion, 1999, p.48-51). Permissive and the authoritarian technique Erickson developed the idea that hypnosis is a natural process that needed a more viable approach such as the permissive technique, because it enhances the client’s responsiveness and cooperation. The permissive technique acknowledges that every individual has unique traits, values, perceptions, and desires. It is normally based on the assumption that every person has a unique way of entering into a trance state and receiving suggestions. In this approach, most of the clients know how to relax and enter a trance state, since the hypnotist briefs every client on how the process takes place at the start. As a result, the hypnotist simply acts as a guide as the subjects enters into a hypnotic state (Simpkins 2001, p.53). Before Erickson pioneered the permissive technique, the authoritative technique was the only available technique that was deemed effective. . The authoritative approach is commanding and direct, and its main objective is usually to establish control over the clie nt and modify his or her behaviour through adoption of repetitive commands. Pioneers of this approach believed that by establishing control over their clients, they would be able to increase the chances of getting remarkable results. However, this approach does not produce effective results as asserted by its pioneers since the subjects, who respond in a positive way to it, are only those who respect their authoritarian figures in their daily lives. As a result, authoritative technique can fail to produce quality results if the participant believes in being at the same level with all the authoritarian figures in his or her live (Sheehan 2005, p.67-70). Unlike the authoritative approach, the permissive technique mainly involves adoption of a soft tone to lull the client into relaxation. Throughout this approach, the client and the hypnotist are usually equal partners. Furthermore, more imagery is employed to increase the magnitude of the suggestions. The subject is also given greater responsibility. Since personalised imagery is incorporated in this technique, the induction becomes more real and viable than in the authoritative approach, since the suggestions used by the hypnotist conform to the clients likes and expectations (Sheehan 2005, p.70-72). Clark Hull and Sigmund Freud’s research on hypnosis Despite Erickson’s insistence on the value of the permissive technique, some people object the personalised induction approach. They claim that the personalised induction approach takes more time than the authoritative approach. Moreover, they support their stance by citing some of the works of the great traditional researchers such as Clark Hull and Sigmund Freud. Arguments involving state and the role theory are also used to analyze Erickson’s position. Hull differed with Erickson’s perspective and on the contrary, he proposed the authoritarian technique, which makes the subject a passive participant (Pintar & Lynn, 2009, p.112). He believed that adoption of a standardized approach would yield the same results on all the subjects. In 1940, Jung (1902/1957) backed him in his research, but Jung was not comfortable in using the authoritarian technique, because it involved commanding clients to do according to their therapist’s expectations. According to Jun g’s perspective, participants ought to be involved throughout the process instead of directing then to comply with suggestions that do not conform to their likes. Consequently, Jung broke away from Hull’s research (Hamill 2012, p.24). Based on this, it is clear that the authoritarian approach is not viable, and as a result, it is not logical to oppose the personalised approach based on Hull’s perspective since he does not take into account preferences and expectations of the participants. In addition, Freud’s research asserts that the process of hypnosis would give better results when the subject was on deep trance. Like Hull, Freud adopted the authoritarian technique in a more assertive manner hoping that he would get better results (Sofroniou 2010, p.12). He was particularly interested in the technique because he believed that it was the perfect way of accessing forgotten events and emotions, a cathartic process, which gave relief to his clients. Howeve r, Freud became uncomfortable with hypnosis because his patients did not respond uniformly to the process. He was also afraid that the direct suggestion technique might do away with symptoms that were important for the clients to retain. In addition, Freud had worries over the sexual perceptions that surrounded the hypnotic process, which labelled a client as ‘giving herself’ emotionally to the psychiatrist. Because of these reasons, as well as lack of sufficient experience with hypnosis both through research and clinically, Freud decided to quit hypnosis (Zeig & Munion 1999, p.48-49). If Freud had adopted the permissive approach, he would have succeeded because the personalised approach relies on suggestions that are in line with the client’s expectations, desires and likes, and as a result, the clients could not lose any important symptom. The permissive technique would also help him to eliminate the ill-sexual perception, since it gives the client greater resp onsibility unlike the authoritarian technique. State and the role theory Advocates of the state theory, which asserts that hypnotic induction arouses a unique modified state of consciousness in the patient, base their argument on the notable changes that occur to the brain during hypnosis, and to the dramatic effects, which hypnosis can cause such as the disappearance of warts and insensitivity to pain. They also claim that sometimes, both hypnotised and non-hypnotised participants take instructions differently. For instance, in a certain study, both the hypnotised and non-hypnotised were told to run their hands through their hair once they heard the word ‘experiment.’ The pretenders carried out the suggestion only when the psychiatrist said the word, but the hypnotised participants complied regardless of who gave the suggestion (Coon, Mitterer, Talbot & Vanchella, 2010, p.194). Based on this, opponents of the personalised induction claim that the authoritative approach is as effective as the permissive approach. They support their claim by a sserting that participants who do not respond to the permissive technique can respond to the authoritarian technique effectively, particularly those who respect authoritarian figures in their life. Moreover, advocates of the role theory assert that hypnosis is not a special state of consciousness. They argue that some of the changes linked with hypnosis can also take place without it. They claim that hypnotised people just comply with the demands of the situation, and act in conformity with a special role. From this point of view, hypnosis provides a socially logical reason to comply with someone’s suggestions, in the same way as a physical exam, which provides a logical reason of removing clothes on request. Supporters of the role theory justify their claims by arguing that non-hypnotised participants sometimes exhibit behaviours that are usually linked with hypnosis (Bernstein & Nash, 2008, p.153). Based on this, I disagree with the opponents of the personalised induction w ho adopt the role theory to support their stance, because the theory rejects the idea of hypnosis without providing concrete reasons. The dissociation theory The dissociation theory provides substantial reasons why the personalised inductions should be adopted during the hypnotic process. The theory suggests that hypnosis is not a single specific state, but the general condition, which temporarily reorganises our normal control over actions and thoughts. Dissociation allows body movements to occur under voluntary control and the involuntary processes to be controlled voluntarily. As Hilgard proposed this theory, he asserted that the relaxation of control occurs because of the social agreement between the hypnotist and the hypnotised person to share control (Bernstein & Nash, 2008, p.153-154). In other words, the theory supports the idea that for the process to be effective, the participant should be an active participant, something advocated in the personalised induction approach. Modern hypnosis Based on contemporary hypnosis, a personalised induction seems to be the most effective approach in hypnosis. The approach takes into account the client’s values, desires, and it views the subjects as active participants. It also supports the idea that it is imperative to have the patient as relaxed as possible, get them involved in the in the process, and discuss the expectations and goals of attending the therapy with the client. Furthermore, the modern hypnotherapist starts the therapy session by establishing a rapport with their patients, which is a key aspect of the personalised induction approach (Gaschler 2009, p.21). In the course of the personalised induction, strong relationships between the clients and the therapist are necessary in order to ensure the client is fully involved in the process. Learning Modalities Overtime, personalised induction has stood out as the best because it takes into consideration learning modalities, which are key channels through which people receive, store, and give information. Modality is comprised of perception, sensation, and memory and the key senses include smell, taste, visual, auditory, and kinaesthetic. Knowledge of modalities enables therapists to personalise screeds for each client. When a patient’s modalities are ascertained, it becomes easy to discuss with them in a way that makes them feel comfortable and relaxed (Hogan & LaBay 2007, p.226-239). As a result, it becomes easy to achieve the objective of the therapy. Conclusion The above discussion has suggested that personalised induction is more effective than the authoritarian approach. This is because we have different likes, dislikes, desires, perceptions, and we come from different cultural backgrounds. Consequently, to achieve remarkable results in the process of hypnosis, the hypnotist should take into consideration all this aspects. Although a standardized approach (authoritative approach) can be effective in some instances, it only works on subjects who respect the authoritative figures. Moreover, the authoritative technique assumes that all people react in the same manner to suggestions. However, this should not be the case since we possess different traits. Thus, the personalised induction or the permissive approach is the only method through which noteworthy results can be achieved during the hypnotic process, since it acknowledges that we have different likes, dislikes, perceptions and that we come from diverse cultural backgrounds. References Bernstein, D. A., & Nash, P. W. (2008). Essentials of psychology. Boston, MA, Houghton Mifflin. Chapman, R. A. (2006). The clinical use of hypnosis in cognitive behavior therapy a practitioner’s casebook. New York, NY, Springer Pub. Coon, D., Mitterer, J. O., Talbot, S., & Vanchella, C. M. (2010). Introduction to psychology: gateways to mind and behavior. Belmont, Calif, Wadsworth Cengage Learning. Erickson, M. H., Rossi, E. L., & Ryan, M. O. (1998). Mind-body communication in hypnosis. London, Free Association. Gaschler, T. (2009). Modern hypnosis techniques Pt. 1. Pt. 1. [Bad Sachsa], Steiner. Hamill, D. (2012). An Introduction to Hypnosis & Hypnotherapy. Bolton, MA, eBookIt.com. Hawkins, P. (2006). Hypnosis and stress a guide for clinicians. Chichester, England, Wiley. Hogan, K., & LaBay, M. (2007). Through the Open Door: Secrets of Self-hypnosis. Gretna, Louisiana: Pelican Publishing. James, U. (2006). Clinical hypnosis textbook: a guide for practical intervention. Oxford, Radcliffe Publishing. Pintar, J., & Lynn, S. J. (2009). Hypnosis a Brief History. Chichester, John Wiley & Sons Sheehan, L. (2005). Basic Hypnosis Manual. Raleigh, North Carolina: Lulu. Simpkins, C. A. (2001). Self-Hypnosis: Plain and Simple. Tuttle Pub. Sofroniou, A. (2010). The misinterpretation of Sigmund Freud. [Raleigh, N.C. ], Lulu Com. Zeig, J. K., & Munion, W. M. (1999). Milton H. Erickson. London, Sage Publications.

How to Motivate Employees Essay

Introduction A â€Å"Dark Horse† company was founded in 1994, which is well known for manufacturing tires in Uzbekistan for local cars. The company produces low prized tires which is more affordable for citizens. However organization is facing high competitiveness in the local market, moreover, the problems concerned with the location of the company which is far from the city center, as a result, it has high turnover rate. â€Å"Dark Horse† company contains 50 employees, 5 of them works in Administration, 7 in Sales, other 38 employees work in Production. 1. Motivation plans The key factor of success in today’s business is employee’s performance  because, their working quality designates business improvement. However, making workers motivated is not easy for organization. Money does not only key, therefore, employees should have many senses that encourages working hard. Consequently, we planned many motivation theories in order to create those senses. 1.1 Achieving high job satisfaction Source: buzz.waspbarcode.com 1. Making high job satisfaction starts with suitable working hours. Setting convenient schedule shows that worker’s personal life is also important for employers. Consequently, it gives opportunity to make relationship between employer and workers better. 2. According to the famous companies, organizing rewards like â€Å"Initiator worker† once in a month is very effective. Because, individual recognition intensive tool to increase workers moral and motivation and their performance. 1.2 Reducing employee turn-around Source: halogensoftware.com 1. Interview with candidate should be carefully. Gather as much as information you can about job applicant. Skill testing is also effective to hire right people from the beginning. 2. Every employee should have exact development plan and should be trained at least annually. As a result, they think about their career and its progress. 3. Any organization cannot hold worker if they want to leave. So that, do exit interview where, you can know reasons and factors why they are going. Eventually, you can reduce employee turnover with basing on these information. 1.3 Improving high productivity Source: halogensoftware.com 1. If any company wants to achieve high productivity, they should start with task partition. Firstly, do not assign two tasks at the same time. Secondly, order every task to specialists. Consequently, you will realize that your business running in the right direction. 2. Statistics show that leading company’s key factor of success is collaboration among staff. Moreover, every workers skills and ability should be considered and headed off effectively. 3. In order to motivate employee that encourages to high productivity work places should be furnished with extra technologies and equipments. At the same time, workers should have knowledge and practice to work with them. Training staff constantly and informing about news increases worker’s performance and it is very important in today’s business. 1.4 Reaching high-quality work Source: halogensoftware.com 1. High-quality performance of company’s bottom line is fundamental of growing. There are some methods of improving this staff. First of all, competition among employees. Furthermore, every manager of organization should have skill to make healthy competition. 2. Second method is avoiding micromanaging. It might be seen unusual but it is really important in working environment. Because, every worker should have sense of confidence and must be given freedom. 3. Challenge your employees with new tasks. New duties might be absolutely different comparing with duty which they used to do. However, it would give them more practice, training and opportunity to develop their ability. 2. Methods of motivating all employees Most employers may find it hard to encourage employees to give of their best obligation at work. It is a fact that in many companies’ employers doesn’t understand the power of motivating employees and its importance. 2.1 Happy environment Based on â€Å"McGregor’s theory Y† assume that employees working under proper environment and like the work they do, will aim to take the responsibility  in order to satisfy their social, esteem, self-actualization needs. The atmosphere of the company should be positive and fun. Some organization’s employees usually celebrate birthdays, anniversaries and celebrate outstanding achievements, and other company’s employees organize different volleyball or football competitions. Encouraging activities that unit and improve teamwork. Moreover companies tend to make comfortable and enjoyable workplace for employees 2.2 Give a praise in public According to â€Å"Maslow’s theory of human motivation†, glorifying the employee’s goals in a public forum in different meetings. This will give a great boost for the certain person’s morale and may serve as a motivation to others. Moreover, recognition also can be a useful factor such as starting â€Å"employee of the month† program or just making compliment and simple things like thanking face-to-face, it will improve self-esteem of employees. 3. Three ways to motivate the minimum wage Motivating employees is essential for any company in order to develop. However, it is a common phenomenon and indisputable fact that many companies find it hard to stimulate minimum wage employees. According to â€Å"Maslow’s Theory† people, who get minimum salary, have trouble with basic and first needs for living such as food, clothes, water and moreover they are trying to protect themselves from physical and economic harm. At its simplest, this type of people belong to low-level need: Physiological and Security Needs. Below we will introduce 3 ways to motivate them. 3.1 Rewards It would certainly be a sobering thought to assert that some luxury items such as ticket to an entertainment events and movies, or perhaps a little money for perfect performance will keep them motivated. If money is restricted, pizza for lunch twice a week or ordering donuts on Fridays will give them something to look forward to. 3.2 Promotion Many minimum-wage workers have a lot of ambitions and plans but have trouble getting up the corporate ladder. Based on â€Å"Herzberg’s Two-Factor Theory† helping to realize personal growth of potential employees, they will give the chance for further amelioration by providing extra training courses and proper education. It will stimulate minimum-wage workers to show their best in order to get a promotion. 3.3 Make Them Feel Special Minimum wage workers usually feel themselves undervalued and unimportant. Rod Walsh, co-author of â€Å"Semper Fi: Business Leadership the Marine Corps Way,† likens business to the military. Marine recruits are made to feel that they are part of an elite team from day one. Make your employees feel the similarly, emphasizing special sides of your business and always reminding them that not just anyone can be successful in this certain job. 4. Teamwork and individualism Nowadays, in organizational context teamwork and individual worker play important but different roles. From the McGraw-Hill’s â€Å"Business† book, it can easily be inferred that benefit of teamwork outweigh the individual one. 4.1 Working in a Team People working in a team more likely to have better communication with others Employees cooperate with each other, as a result, it increases the work efficiency Teamwork give a chance for sharing ideas among the group As person’s knowledge and ability are restricted it would be easy to deal problems in a team. Shortly, two heads are better than one Working in a group makes relationship better Group working allows employees to complete complex and large tasks which are  impossible for one individual. Furthermore, teamwork detects all minor problems which might be missed by person. 4.2 Benefits of Individualism One of the main advantage of individual worker is better concentration and focus on project. Working individually makes real to decide what to do and when It allows to make decisions by your own. Individual workers do not rely on others and only responsible people for work Individualism brings creativity and innovation to business. According to researches by Professor Barry Staw in the May 2006, organizations that promote an individualistic behavior are more successful in business. 5. Improving company’s growth and profit 5.1 Increasing productivity of company Connect employees virtually across the organization. Establish employee portals and different sites which can manage to connect teams and groups with each other, for the employees to do their work more effectively and efficiently within the company. Control productivity of the business and employee progress on goals. Online business software solutions enable managers to more easily track progress during every phase of goal completion and offer instant reinforcement or handler to keep productivity and deadlines on track. It will improve business productivity because the company is staffed with workers who are constantly learning new skills and being challenged to do their best. Moreover, employees who are motivated, happy and alerted will work harder. Motivating your staff members by awarding them for their successes, using material and non-material stimuli. 5.2 Increasing profitability of company Preparing Analytical Tools. Management should have an encounter or analyst to prepare analytical tools such as a common-size income statement. This income statement shows every expense as a percentage of sales, allowing management  to isolate costs that could contribute to decreasing profits. The company can perform this analysis for, preferably, three years of historical data. An analyst compares the three years to each other by reading across horizontally. Expenses as a percent of revenue are compared for each year to reveal trends that show expenses raising or lowering as a percent of sales over time. Some costs, such as the cost of goods sold, will naturally rise with sales increases because they represent the raw goods used to make products to sell. Building rent, administrative costs and some utility bills should remain the same, regardless of increases in sales. Conclusion All things considered above, it can be concluded that organizations should survive in today’s competitive environment. Moreover, they should think about how to improve productivity and increase profit of the company. Motivation is the main aspect in achieving this development. If all suggestions, which were illustrated, are implemented, the company has the chance for further amelioration and improvement. References 1. Australian School of Business (September 21, 2010) Productivity: How to Make Companies Work Smarter. Available at: http://knowledge.asb.unsw.edu.au/article.cfm?articleid=1218#top [Accessed 1st March, 2014] 2. Bob Whipple (2012) 10 Keys for Reducing Turnover. Available at: http://www.leadergrow.com/articles/27-10-keys-for-reducing-turnover [Accessed 27th February, 2014] 3. C. H. Tan, D. Torrington. (2014) Human Resource Management in Asia. 3rd ed. Pearson. pp-139-145 4. Chris Lake (September 10, 2013) 25 ways to boost employee satisfaction levels and staff retention. Available at: https://econsultancy.com/blog/63380-25-ways-to-boost-employee-satisfaction-levels-and-staff-retention [Accessed 3rd March, 2014] 5. D. Torrington, L. Hall, S. Taylor, C. Atkinson, (2011) Human Resource Management. 8th ed. Pearson. pp-335-341 6. Dunya Carter (January 18, 2013) 10 Easy Ways to Increase Your Job Satisfaction. Available at:

Intelligence Collection 2 - question Essay Example | Topics and Well Written Essays - 250 words

Intelligence Collection 2 - question - Essay Example One example of the challenges facing the US HUMINT is the time it takes to find the hiding of Osama Bin Laden. He managed to live for a decade after he masterminded the September 11 attack. Moreover, the HUMINT forces have acted against the US government in Cuba. CIA officers sent in Cuba have allied themselves to the Cuban regime rather than carry out their mandate of espionage for the US interest. Moreover, almost no countries in the world have laws that allow other countries to find, collect and submit information to their countries. It is unlawful, and many American officers have been detained, persecuted and even killed for spying. Therefore, the danger of putting the life of soldiers in the line makes HUMINT method of collecting intelligence a difficult task for the American people. In addition, the advent of technology has eased the ways of collecting intelligence thus addressing the challenges of faced by HUMINT. Mazumdar, Keshav. "INTELLIGENCE AND COUNTERINTELLIGENCE: FIRST LINE OF DEFENCE ." RIEAS. http://www.rieas.gr/research-areas/global-issues/transatlantic-studies/1719-intelligence-and-counterintelligence-first-line-of-defence-.html# (accessed June 8,

National Service Framework - Standard 5 The role of the nurse Assignment

National Service Framework - Standard 5 The role of the nurse - Assignment Example What measures can be taken to prevent this and in such cases how the patients should be treated. The goal of National Service Frameworks to deal with older adults in stroke pathway. The aim of this to report is to identify the health policy on care delivery from practical life. To ensure that the public and the professionals understand the cause of stroke, the symptoms of a stroke and what measures should be taken if someone gets an attack. The discussion of the report will follow the description on stroke and related issues, how efficiently NSF works towards its perspective to take care of the patient and their family. The main objective is to get the clear idea of the role of nurse, post stroke nursing care along with the inter-professional team. Apart from this other various health promotion to raise awareness also would be the part of the discussion. 2. Introduction to National Service Frameworks 2.1. What is a National Service Framework (NSF)? National service frameworks (NSFs) and strategies provides efficient quality requirements for care. These strategies are based on the available facts on which treatments and services can be effective for the patients. These strategies have various strengths that include building relationships with health professionals, patients, carers, health service managers, voluntary agencies and other experts. The historical perspective of NSF is to make a better world for the older people. England is said to be known as an aging society. Since the early 1930s the number of aged people was over 65 years. According to a recent survey, it has been found that every fifth population of England is over 60 and which will increase to 80 between 1995 and 2025. Thus the concept of NSF to build a better world for older people raised and they form this unit to take both social care and health care services. The National Service Framework is pioneer to ensure fair, high quality, integrated health and social care services for older people. T his is a long term planning program which NSF ensures. It frames 10 year program of action raising awareness to promote good health, to support independence, special acre and services for any conditions and cultural change so that all older people and their carers so that they get respect and can live with dignity and equality. We need National Service Frameworks because it will give us support from every perspective to deal future condition of old age. It will help to create awareness for good health and making people conscious about stroke and hazards. The experts and hard work of NFS had led the way in developing the standards. The Goals and Purpose of NSF To improve standards of care To help older people to stay healthy Better long term funding Extending access to services The NFS will shape its services depending on individual patients, their families and their carers. [Standard 2] The NSF will support and value its staff. The NSF focuses on conditions like stroke, fall and men tal health problems of older people. They have made 10 year framework to deal with arthritis, respiratory diseases in older people. To respect every individual Promoting healthy and active life 2.2. Introduction to National Service Framework for Older Adults- Stroke National Service Frameworks (NSFs) were established to improve various services by setting up national standards to check quality and care services. The main aim of this specific NSF Respecting the individual is

Critically reflect on the nature of management practice and the role Essay

Critically reflect on the nature of management practice and the role theory plays, if at all, on management practice - Essay Example An organization is a very intrinsic system, and to make the system to remain sustain a considerable amount of flexibility is required (Dawson, 2009, p.13). This kind of organizational flexibility is given by the heterarchy organizational structure where the flow of information is not constrained. On the other hand a hierarchical organizational structure is one where every organizational entity excluding one is the subordinate of the other entity. It is not a flattened structure and has a centralized power of control. In this kind of structure the power is on the top level and it diminishes at the subsequent levels (Allee, 2002, pp.78-79). The hierarchical organizational structure is seen almost in every big company where there exist different levels of power of authority and management. But in today’s scenario of adaptation to more of flexible structures heterarchy organizational structure is the best mode for system formulation. Though it has not been seen as a very regular m easure in many organizations but those corporations who has such a flattened structure is more flexible and provides better scope for development. Thus according to me both the structures has its pros and cons but heterarchy organizational structure is the best structure to be adapted. Heterachy organizational structure is a lateral coordination of organizational diversity. It has been characterized as a distributed intelligence that is negotiable at multiple evaluative criteria. From the past two centuries hierarchical organizational structure has been the dominant model. In the early 19th century the traditional approach in the organizational system was more prominent. The bureaucratic traditional approach emphasized more on the rational control. This control was exercised through formalized communication in order to avoid misuse of power. Scientific management gained more efficiency in

Series Nip tuck Essay Example | Topics and Well Written Essays - 4000 words

Series Nip tuck - Essay Example In essence we all crave for perfection. It can be easily said that in the present world, where beauty is depicted by waif thin models , whose perfect figure, perfect features and perfect walk symbolise the very idea of womanhood/manhood , an average person's entire idea of self esteem and personal worth is based on how good he looks .If he or she doesn't look good then he runs the risk of facing rejections in getting employment, in personal relationships and in forging new contacts. Depression and low self-esteem can be only the tip of an iceberg of difficulties that unattractive people have to face. People with facial scars or burns have reported symptoms ranging from social withdrawal to body dimorphic, agoraphobia to anxiety, sleeping difficulties to suicidal impulses. It is becoming increasingly evident that being perceived as ugly can seriously detract from one's quality of life, while being attractive can bring a whole raft of benefits. It seems clear that beauty or the lack of it is no longer merely about aesthetics, but is now a health issue. Everyone dislikes some aspect about their own appearance, inc... ect about their own appearance, increasingly so when the outrageously beautiful are promoted as the norm in advertising, television, music and cinema. Some people are not satisfied with their small nose while others have complaints with their cheekbones, some people fret about the shape of their eyes while others would prefer their waist be a little thinner. The dislikes have become more intolerable bordering on almost a complete prejudice as with the latest advancement in medical science and particular cosmetic surgery , getting perfect cheekbones has become as easier as getting a cheese burger . It is this very idea and obsession about getting a perfect exterior that is portrayed and dramatically depicted in the series running on a famous American channel FX. The name of the series is nip /tuck .It is an Emmy and Golden Globe award-winning American television medical drama series created by Ryan Murphy for FX Networks. It had the highest ratings as a new series on American basic cable, nominated eleven times for an Emmy and eight times for a Golden Globe and the reasons for its popularity is but obvious. It has become controversial and famous for addressing and exploring various taboo subjects . It is currently in its fifth season, and has aired seventy three episodes as of February 19, 2008. It is often Billed as "a disturbingly perfect drama ". The main characters of the series are the two cosmetic surgeons whose business is to make their customers have a perfect exterior as they run a cosmetic surgery Clinic under the name Troy/McNamara, where Troy and MacNamara are the respective surnames of the two surgeons.

Nuevo Hotel Budgeting Control Essay Example | Topics and Well Written Essays - 1250 words

Nuevo Hotel Budgeting Control - Essay Example For its management Nuevo adopted the normal Comodo team-structure, consisting of the General Manager with a five-member advisory 'Board of Directors' and ten independent business unit (IBU) managers. This organisational arrangement was "intended to generate a flexible and entrepreneurial spirit, so promoting creativity and risk taking while still ensuring sound responsibility and accountability". It was also intended to emphasise "empowerment, teamwork and knowledge-sharing - enabling all management and staff to use their initiatives and 'do what they have been trained to do' in order to provide an outstanding standard of service". Nancy Foster, an experienced and highly respected GM in the Comodo group was appointed as GM of Nuevo, to be assisted by a management team, some of whose members had been experienced in and imbued with the 'management culture' of Comodo, while the others, experienced in hospitality business shared Comodo's mission of making it "the best business and leisur e hotel company in the world", through their energetic, committed and responsible work., 'which always exceeded their guests' expectations'. Nancy was very experienced as a GM, but this was her first experience of 'opening' a new property. She thought it obligatory for her to make Nuevo the 'standard-bearer' for Comodo Group's "UK and European operations in the rapidly evolving 'information/virtual' age". To achieve this she thought it wise and prudent to involve the entire management team in developing key control systems for the hotel. She was well aware, of course, that management control system was a 'two-edged sword' in that while it could influence employee behaviour to achieve the company's goals, it could also "lead to large losses and possibly even to organisational failure". The team had already completed the management system in almost all areas of hotel management except in the important area of 'management accounting controls, including establishing the hotel's first budget'. In the management team meeting held to chalk out this problem, what emerged was the implications of the benefits and drawbacks of the ' traditional' budgeting procedures for designing an effective budget control system for Nuevo. Traditional Budget Control System Traditionally 'management teams of Comodo hotels usually based their first few annual income budgets on the feasibility study projections carried out to 'inform' the decision to invest in the project'. This helps the Home Office to get an early view of how the hotel is doing compared with the project appraisal. But then, these would be outdated in that they were drawn up years ago, and in the case of Nuevo, three years ago. Nancy wanted the first year budget proposal handed down to them by the Home Office to be revised because since the time of the project report two other hotels had come up in Manchester and competition had become 'hot'. However, Nuevo's Finance director advised Nancy to go long with the Home Office because everyone would be busy in

Outsourcing and Risks.Outsourced Software Products Essay

Outsourcing and Risks.Outsourced Software Products - Essay Example Companies generally opt for outsourcing to reduce production costs (i.e. outsource to a company that would develop the software in less cost), to access skilled labor force and knowledge expertise (i.e. when the in house employees do not have the essential domain knowledge and skills required for development and teaching costs would be too high and time consuming), to achieve on-time marketing (i.e. when the company cannot meet a deadline within the available time and resources) or to level workload (i.e. when the company cannot complete all tasks as per schedule). Although the service providing organizations offer outsourcing companies with opportunities towards stability, there are some basic challenges and risk involved in the various kinds of outsourcing means. When any of these services are taken from a company within the same geographical region, it refers to as domestic or onboard outsourcing; when acquired from neighbouring countries that are aware of the cultural status of o utsourcing company, it is called near-shore outsourcing and when the services are acquired from beyond national boundaries, it attributes to global or off-shore outsourcing. This document discusses a major common issue associated with these outsourcing means i.e. the maintenance of outsourced software. 2. Issues in Software Maintenance Software maintenance is usually the longest and most demanding phase in the software lifecycle model. New releases and upgrades make software outdated in no time. Therefore, software companies invest considerable resources in keeping the software in line with customers’ requirements even after the software is launched (Ahmed, 2006). For software maintenance, a company has two options; either to maintain it in-house which could induce a technical overhead or outsource the maintenance which imposes managerial overhead. Whether in-house or outsourced, when the various components of software are outsourced for development, the maintenance activitie s such as bug fixing, code maintenance, upgrades, hardware/software compatibility, testing, etc. becomes challenging. This is because the outsourced software could either be of fundamentally low quality or the associated documentation could be incomplete or poor. As a result of this, the contractor may have to invest extra budget in in-house maintenance of the developed product. For instance, a team would have to be arranged to reverse engineer the finished product and extract the missing details in the documentation or attain its better comprehension. In case of upgrades, its effects in the working of various components would have to be retested. Or the contractor could avoid the hassle and outsource the maintenance task by paying some extra. Both ways the objective of outsourcing which is to save cost is somewhat compromised in the maintenance (Earl, 1996). Secondly, if various components of the software are outsourced to different parties then in case any problem is found in the software product, none of the parties would take complete responsibility of the association of the problem to their developed component. And therefore, troubleshooting problems would get further complicated (Ahmed, 2006). Even besides testing, verifying and validating the software on test data, it could happen that the software shows different results when installed in the actual environment. In that case, the software maintenance crew (in-house or outsourced) would have to take over as the purchase would already have been made from the vendor. In case of poor documentation and low quality code, the maintenance team would be placed in a critical situation as the

Organizational Behavior, Terminology and Concept Essay Example for Free

Organizational Behavior, Terminology and Concept Essay Various types of business are characterized by industry groupings, target clients and the line of services to achieve the tangible market value. The growth of industries is brought about by the significant change of consumer needs, transition of labor forces, commodity supply and emerging market modalities. This development poses the challenge to diversify the â€Å"business line†, in which the process involves organizational innovation as a â€Å"makeover† of getting in to a trendy business environment. This paper will discuss the organizational character to the type of a client-based services relating to hotel business. The Radisson As an overview, we have selected the Radisson Hotels and Resorts as the term of reference in discussing the topic on organizational behavior, terminology and concept. To cite a brief background, the Radisson is one of the world’s finest traveler’s hubs that cater the services of 395 hotels and resort franchises in 65 countries. Based on its business profile, the Radisson commits to â€Å"revolutionize† strategic operations, franchising, use of technology, sales and marketing, to achieve effective and competitive business enterprise (The Radisson, 2008). Organizational behavior The term â€Å"organizational behavior† refers to interactions of people within an organization. The interaction relate to the system of management and style of leadership focus at achieving the vision, mission and goals of the organization. To correlate, the Radisson has its structured â€Å"executive leadership† functions, such as (1) managing out-country or international franchising, (2) in-country management, and (3) specialized hotel management. Meaning, the executive leadership has its compartmentalized operational focus for its vision, mission and goals of â€Å"expanding global presence† (The Radisson, 2008). Organizational culture The â€Å"organizational culture† is also called as â€Å"corporate personality† that describes the character of an organization. This character is aligned or positioned to gaining the competitive edge of business, in a way the â€Å"projection† of business values is reflective of the quality of services from assimilating individual skills. This could be best exemplified by Radisson’s corporate framework on â€Å"service deluxe†, wherein the company generates proficient employees being strictly trained for efficient and effective guest-service that made the â€Å"corporate brand† for Radisson. Diversity A multi-cultural-racial working environment is defined as a workplace of diverse technical skills, talents, ethnicity, gender and beliefs. Thus, the diversity is an assimilating organizational strength when developed towards the company’s perspectives, in which the â€Å"inert† nature of diversity is motivated by focusing on human development. As cited, the Radisson’s human development framework focuses on workforce diversity by establishing a â€Å"multicultural development center† for employees to enhance self-confidence, promote dignity of labor, uphold equal treatment and respect, fair labor practices, increase sensible communication skills, and internalize business values. On the other hand, the employees are provided with comprehensive welfare and benefits aside from above industry-standard salary rates (according to position level and tenure of employment) productivity incentives and substantial pension plans (The Radisson, 2008). Communication The aspect of communication within an organization is crucial because it expresses or conveys the â€Å"life† of achieving the vision, mission and goals. Communication is patterned within the â€Å"structural system† of organization as an integral part of interpersonal interactions and establishing of common objectives or synergy. As mentioned above, the Radisson has critical focus on the diversity of workforce through human development framework and created the multicultural development center. One that can exemplify organizational communication is Radissons multicultural development centers innovative training component which consistently provide a â€Å"corporate forum† that is work-centered and employee-focused in order to further develop organizational sensitivity and responsiveness. Business ethics It says that business ethics is the business value. In other words, doing business must conform with the ethical standards or implementing judicious business practices that depicts a healthy organization. However, it may not only the â€Å"center† of business that is judiciously undertaken but harnessing the values of corporate responsibility, thus, reaching out the overall source of business. This kind of business ethics through rekindling corporate responsibility could be cited from Radissons â€Å"tradition of service through volunteerism and philanthropy to community causes†, such as the World Childhood Foundation was created as a global charity organization for child-victims of abuse (The Radisson, 2008). Change management According to Change Consulting, the change management is aim to implementing effective organizational method and system. To cite, the â€Å"change† is to control the flow of management that is exemplified by re-structuring the organization from top to bottom level of personnel, in which the process is also referred to as â€Å"streamlining† or revamp of workforce in line with the innovative implementation of programs or operations (Nickols, 2006). As change management is essentially characterized by â€Å"organizational restructuring† correlating to make effective the performance of business, the Radissons diversified business operation is perceived to be adopting the process of change management as it continue to innovate the â€Å"business culture† of efficient service and indicative of its vision, mission and goals for â€Å"expanding global presence†. Conclusion The contemporary transitions of industry trends pattern the organizational performance.  Several archetypes of enterprises have found to be encouraged by a holistic approach of assimilating the business venture with communities. Like Radisson, the process of diversified venture has dwell on developing the diverse workforce as one of its corporate responsibilities. Todays diversified businesses keep abreast to the development of global economies and societies in order to benchmark the performance of market values. However, the market values may not be beneficial to the overall perspectives of consumerism without the incentives of social response from the business sector. Thus, corporate governance is found to be essential as a â€Å"social investment† to the welfare of consumers, aside from the direct-service patronage. It may be then said that the overall discussions depicted in this paper is a pretext to the basic processes of organizational effectiveness that may draw impact to the industry and transformative values in the life of the organization towards a dynamically efficient workforce and socially secured workplace.

Detection of Phenylbutazone in Race Horses

Detection of Phenylbutazone in Race Horses Forensic Bio analysis Detection of Phenylbutazone in Race Horses Phenylbutazone (C19H20N2O2 see figure 1 below) is a non-steroidal anti-inflammatory drug. Bute as it is more commonly known, is widely used for the treatment of bone, joint and soft tissue inflammation in horses. It was used in the treatment of ankylosing spondylitis in humans, but after serious issues and side effects was withdrawn. The main metabolites of Phenylbutazone (PBZ) are Oxyphenbutazone (OPBZ) and Hydroxyphenbutazone (HPBZ). As with most drugs Phenylbutazone has legal uses and also illegal uses. Despite Bute’s significant and anti-inflammatory effects, it has the capacity to affect racing performance in racehorses. The various racing regulatory bodies have varying permitted limits in pre and post-race samples, as they respect the need to discriminate between doping and the genuine therapeutic use of the drug. Figure 1. As such the need for stringent and accurate testing is crucial. There are various methods of testing and it is dependent upon the sample type which is best to use. Sampling in itself has issues blood tests are very invasive, but on the other hand gaining a urine sample is very awkward and hazard prone. Pharmacokinetics According to (Chay et al., 1984), (Lees, Maitho and Taylor, 1985; Maitho, Lees and Taylor, 1986), (Smith et al., 1987), (Landuyt, Delbeke and Debackere, 1993), the bioavailability of PBZ is in the range of 60% 91%. However it should also be noted that these studies showed variations in the rate of absorption between and within horses.(Gerring, Lees and Taylor, 1981) and (Maitho, Lees and Taylor, 1986), also showed that the rate of absorption is dependent on whether or not the horse has been fed. When food has been withheld from the treated horse for between 3 and 4 hours, before and after being dosed with PBZ, the maximum concentration in plasma according to (Maitho, Lees and Taylor, 1986), occurs at 4 to 6 hours. If the horse as constant access to fed, there is a small initial peak in in plasma concentration after 1 to 2 hours. This is then followed by a much larger absorption phase from 10 to 24 hours, which gives it a Tmax (amount of time that a drug is present at the maximum concentration in serum) of 12 to 14 hours. (Lees et al., 1986), explain that the distribution of PBZ from plasma to interstitial and trans-cellular fluids is limited, with the distribution volume being small 0.1 0.3 L/kg. Even though distribution is limited, it reaches sites of acute inflammation easily; this may be accountable to increased blood flow in the area and increased capillary permeability. (Rowland and Tozer, 2005), indicate that the distribution of the drug bound to plasma protein, in plasma, in extracellular fluid and in the rest of the body can be predicted. This is done by taking into account the fu (free fraction in plasma). In horses, the fu is 2% and the volume of distribution 0.17 L/kg. Using these figures Rowland and Tower, 2009 predicted that 29.4% of PBZ in the horses’ body will be in the plasma, 45.5% being present in the extracellular fluid and only 25% in the remainder of the body. Elimination of PBZ is principally dependant on hepatic metabolism. (Authie et al., 2010), showed that in test exercise conditions hepatic clearance became significantly decreased. (Authie et al., 2010), showed that renal clearance contributed to PBZ elimination. They found that elimination was shown to be similar at rest, 11.2% and at exercise, 12.9%. PBZ is lipophilic molecule, as such some of the drug is subsequently reabsorbed. As a result of this the urine, plasma concentration ratio in horses is low at around 2:1, (Gerring, Lees and Taylor, 1981). Analytical Methods HPLC (Grippa et al., 2000a) used HPLC (Reversed phase) to determine the presence and quantity of PBZ in equine serum. The serum was mixed with an internal standard, evaporated, re-suspended and then analysed, using a C-18 column which had been calibrated using acetonitrile/water/trifluoroacetic acid. The (Grippa et al., 2000a) method had a LOQ (limit of quantification) of 0.5 µg/ml and a LOD (limit of detection) 0.5 µg/ml. This method is only for the determination of the presence of PBZ. The only detector mentioned is a UV monitor which would simply say if it was present but not in what quantity it was is present. If an MS (mass spectrometer) was attached however, the PBZ could be quantified as well. There are however disadvantages to HPLC-MS and these are mainly associated with the MS. The molecular weight is not sufficient for identification and fragmentation is required. This can be achieved using MS-MS instruments such as triple Quadra-pole or ion trap. It can however only analyse volatile components The MS-MS works in two stages. The 1st stage MS isolates ion of interest and fragments and the 2nd stage produces mass spectrum of fragments. Electrochemical-based sensing coupled to selective extraction with molecularly imprinted polymers (MISPE) (Meucci et al., 2013), developed a new analytical method for detecting and quantifying PBZ in equine plasma. The technique is based on electrochemical sensing, they used disposable graphite based screen printed electrodes and DPVs (differential pulse voltammetry) for detection after the sample has gone through the MISPE (molecular imprinted solid phase extraction) procedure. Liquid Chromatography Electro-Spray Ionization Mass Spectrometry (LC–ESI-MS) can also be used as a detection method after elution from the MISPE (Harun, Anderson and Cormack, 2010). The accuracy of the (Meucci et al., 2013) method was shown to be more than 94% at 3 different concentrations. The LOQ (limit of quantification) was 0.01 µg/ml and the LOD (limit of detection) was 0.005 µg/ml. There method was validated using HPLC and the correlation of results was found to be r2 >0.999. This is a new method and with a new method comes criticism and the need to iron out the little flaws etc. This method has however been validated in comparison with HPLC. GC-MS (Gonzalez et al., 1996) method uses GC-MS to detect the presence of PBZ and OPBZ in equine plasma. Samples were prepared using an internal standard and the pH was adjusted to between 2 and 3. After missing and centrifugation, separated and evaporated to then undergo derivatisation. Helium was used as the carrier gas and the column was fused-silica cross-linked with methyl-silicone. The temperature of the detector and injector port was at a constant 280 °C, whereas the oven temperature was increased from 100 °C to 200 °C and then onto 300 °C. The LOD (limit of detection) for PBZ was 10ng/ml and for OPBZ 25ng/ml. The problems with GC-MS are mainly associated with the GC not the MS, these being that it can only analyse volatile components and most controlled substances i.e. drugs have to be derivatised prior to analysis. ELISA Elisa screening for drugs is a particularly sensitive and quick way of identifying if a drug is present. Due to the sensitivity of immunoassay screening, ELISA is usually used as a kind of ‘presumptive’ test before going ahead with the more expensive methods. Randox life sciences have developed an ELISA specifically for Phenylbutazone and Oxyphenbutazone (Kwiatkowski et al., 1989). It has an LOD of 2.01ng/ml and a calibration range of 0-90 ng/ml. Sample preparation is minimal with only a dilution required before the test can be performed. Preferred Method GC-MS has a better LOD than both HPLC and the MISPE methods, however sample preparation makes this method very laborious. The MISPE methods results were validated using HPLC and the correlation was very promising as a novel alternative to the more traditional HPLC and GC-MS methods. The MISPE method also had better LOQ and LOD than the HPLC method. Initially due to the high sensitivity and relative cheapness of the test I would first perform an ELISA to confirm the presence, provided enough sample was present. Providing a ‘presumptive’ positive had been gained, the preferred analytical method to detect PBZ in horse blood samples would then be the MISPE, (with Electrochemical-based sensing coupled to selective extraction with molecularly imprinted polymers method). Because it outranks even the gold standard techniques for ease of use and results gained. Internal standards An internal standard is a chemical substance which is added in a constant, consistent amount to the samples to be analyzed, the blank and calibration standards used in any given analysis. This substance is then used for calibration purposes by plotting the ratio of the signal of the analyte to the internal standard signal. This done in order to correct the loss of analyte, which occurs during sample preparation or at the point of inlet. (Grippa et al., 2000b) Used probenecid as the internal standard when looking for Phenylbutazone through HPLC analysis. However, no internal standard information was available for the internal standard used in the MISPE method. The internal standard is a very similar compound, but not identical to the analyte of interest in the samples. The internal standard should the then be affected in the same way during sample preparation etc. as the analyte of interest. Validation Method validation by HPLC analysis Method validation is the process of proving that an analytical method is acceptable for its intended purpose. Specificity, linearity, accuracy, precision, range, limit of detection, limit of quantification and robustness are all guidelines for validation. The electrochemical-based sensing method was compared with HPLC reference analysis in order to validate the method. The PBZ content of various spiked equine samples was tested using the two methods after the sample had been extracted using the MISPE procedure. The study’s findings with voltammetry-based sensing showed very good agreement with results obtained by HPLC analysis. Statistical tests on the data at the 95% significance level generated a correlation line with the following equation and correlation coefficient: y = 0.9997  ± 0.0043x + 0.00072  ± 0.012, r2 = 0.9998 for PBZ This showed an excellent correlation between the new developed method and the reference gold standard HPLC analysis. Therefore the proposed DPV-based method coupled to MISPE was shown to be very suitable for the quantitative analysis of PBZ in equine plasma. Linearity, LOQ/LOD and Accuracy and Precision Linearity Linearity is the sample concentration range where analyte response is linearly proportional to the concentration. The study performed a linearity test calibration curve with PBZ using standard solutions and the measurements were repeated nine times. The study’s criteria for r2 and g were r2 ≠¥ 0.99 and g≠¤10%. The regression lines were found to have the following equation: y = 0.04x + 0.01, r2 = 0.99 and g 3.7% for PBZ. Accuracy and precision Precision is the amount of scatter in results taken from multiple analysis. Accuracy is the Closeness of measured value to true answer. The precision of the study’s method was checked using replicates, 10 were performed on freshly prepared 0.5 g/ml solutions of PBZ. There were two types of precision and accuracy were assessed, within-day precision and accuracy and between-day. The within-day samples were assessed using blank plasma samples spiked with PBZ at 0.05 g/ml, 0.5 g/ml and 10 g/. These were extracted using the MISPE-procedure and analyse took place on the same day. Between-day samples were assessed using the same samples as the within-day tests. The acceptance criteria for accuracy were −20% to +10% of the theoretical concentration. The study found that the accuracy of the estimated PBZ concentration was more than 94% at three concentrations used as quality control samples. The precision expressed as inter-day coefficient of variation ranged from 2.6% to 6.5% and the intra-day CV% ranged from 1.5% to 5.0%. The coefficients of variation of 10 replicate analyses on freshly prepared 0.5 g/ml solutions were 1.5% for PBZ. LOQ and LOD The sensitivity of the method was shown as the limit of quantification. This limit was set at 10 times the standard deviation of the intercepts divided by the slope of the calibration curve. The limit of detection was set at 3.3 times the standard deviation of the intercepts divided by the slope of the calibration curve. The LOQ and LOD for PBZ was 0.01g/ml. This study found that the LOQ using this novel method are lower than those obtained with HPLC had a LOQ of 0.5 g/ml and GC/MS had a LOQ of 0.05 g/ml in analyses. The presented results compared favourably with those obtained with LC/MS/MS, which had a LOQ of 0.01 g/ml during analysis. Conclusion The comparison to all the known ‘Gold standard’ methods showed this method to be more sensitive and less expensive, both in terms of analysis time and instrumentation costs. References Authie, E. C., Garcia, P., Popot, M. A., Toutain, P. L., and Doucet, M. (2010) Effect of an endurance-like exercise on the disposition and detection time of phenylbutazone and dexamethasone in the horse: application to medication control. Equine Vet J. Vol.42(3), pp.240-7. Chay, S., Woods, W. E., Nugent, T. E., Weckman, T., Houston, T., Sprinkle, F., Blake, J. W., Tobin, T., Soma, L. R., Yocum, J., and et al. (1984) Population distributions of phenylbutazone and oxyphenbutazone after oral and i.v. dosing in horses. J Vet Pharmacol Ther. Vol.7(4), pp.265-76. Gerring, E. L., Lees, P., and Taylor, J. B. (1981) Pharmacokinetics of phenylbutazone and its metabolites in the horse. Equine Vet J. Vol.13(3), pp.152-7. Gonzalez, G., Ventura, R., Smith, A. K., de la Torre, R., and Segura, J. 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(2010) Analysis of ketamine and norketamine in hair samples using molecularly imprinted solid-phase extraction (MISPE) and liquid chromatography-tandem mass spectrometry (LC-MS/MS). Anal Bioanal Chem. Vol.396(7), pp.2449-59. Kwiatkowski, S., Goodman, J. P., Stanley, S. D., Tai, C. L., Yang, J. M., Wood, T., Sturma, L., Woods, W. E., Tian, Z. G., Bertram, S., Tai, H. H., Weckman, T. J., Chang, S. L., Blake, J. W., Watt, D. S., Tobin, T., Mcdonald, J., Wie, S., Chung, R. A., Brecht, J. M., Conner, J. C., Dahl, P. A., Lewis, E. L., Prange, C. A., and Uboh, C. E. (1989) Immunoassay Detection of Drugs in Racing Horses .10. Detection of Phenylbutazone in Equine Blood and Urine by Particle Concentration Fluoroimmunoassay and Elisa. Research Communications in Substances of Abuse. Vol.10(2), pp.123-139. Landuyt, J., Delbeke, F. T., and Debackere, M. (1993) The intramuscular bioavailability of a phenylbutazone preparation in the horse. J Vet Pharmacol Ther. Vol.16(4), pp.494-500. 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